Our Story

Naturally beautiful lips for everyone.

Luk (pronounced ‘luke’) Beautifood uses toxin-free, nutrient-rich ingredients and 100% natural colour
for instantly softer, smoother and beautiful looking lips. Created in Australia by food scientist and chef Cindy Luken, our lip products are full of vitamins, antioxidants, anti-inflammatories and good fats that are essential for healthy lips. Creating lip care that smells, tastes and feels amazing is our obsession.

What goes on, goes in. You eat over 400 lipsticks in your lifetime.

Beauty products are absorbed into your body via your skin, so you want them to be as high-quality as the food you eat. We’ve done the hard work eliminating plastic and synthetic ingredients (which comprise up to 99 percent of a standard lipstick), so you can relax and enjoy beautiful lip products that don’t just look gorgeous - they’re also good for you.

Healthy food inside. Healthy beauty outside.

Our signature Lip Nourish™ is a 100% natural, conditioning colour made from food. Each application is a luscious multisensory experience, packed with rich moisture, natural fragrance and fresh tastes like lime and peppermint. With botanicals including fruit extracts, herbs, seeds, spices and cold-pressed organic citrus oils, Lip Nourish™ hydrates and improves the health of your lips with each application.

But don’t take our word for it - try every shade of Lip Nourish™ for $10 (and receive a $10 off voucher) with our Tasting Plate. If you’ve narrowed it down to a few colours, larger Tasting Pots are also available for $2 each. No matter which one you choose, the result will be smooth, nourished, glowing lips. Delicious.
“Joy is the best makeup. But a little lipstick is a close runner up.”
Annie Lamott, author of ‘Imperfect Birds’