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Beauty that feels like you

Nourishing makeup, made from real food, created by a food scientist. Join us to be the first to know about sales, product launches, recipes and 15% off your first order.

99-100% Natural Origin·Nutrient Active·Made From Food·Over 4.8 Star Reviews

Everyday Essentials

The Nourish Ritual

Five essentials. Two minutes.
A healthy natural glow.

Our simple, everyday makeup philosophy: wearable colour, creamy textures and nourishing ingredients that make you look and feel like you.

Glow Skin Tint, Lip Nourish, Lipstick Crayons, Luminous Eye Crayons and Lash Nourish Mascara
  1. 01

    Even Skin

    Apply Glow Skin Tint for fresh even skin.

  2. 02

    Flush of Colour

    Dab Lip Nourish or Lipstick Crayons on cheeks for a flush of colour.

  3. 03

    Define Eyes

    Line eyes and/or blend Luminous Eye Crayons on lids and highlight. Finish with Lash Nourish Mascara.

  4. 04

    Finish Lips

    Finish lips with Lip Nourish lipstick balm and/or a creamy Lipstick Crayon.

Woman with a fresh, natural makeup look
Harnessing the
  • Noni

    Key ingredient in Quora Noni™ lysate culture complex, works as a 'microbiome communication-hacker' to knock out the 'bad' bacteria that cause infection and inflammation. Provides protection and balance of the microbiome, skin health and detoxification.

  • Avocado Oil

    Avocado oil boosts a host of nutrients to feed skin, including Carotenoids lutein and Zeaxanthin, Vitamins E, K and C, and Vitamins B1, B2, B3, B5, Biotin, Folate and Potassium. Helps skin retain elasticity, promotes collagen production and encourages healing.

  • Cocoa Seed Butter

    Abundant in essential fatty acids, antioxidants and anti-inflammatories, cocoa seed butter is an anti-allergen wonder ingredient that deeply soothes while preventing skin disorders.

  • Crambe Abyssinica

    Radicare®-Gold contains a specifically balanced blend of beta-carotene and lutein carotenoids including crambe abyssinica combined with tocopherol naturally present in freshwater algae.

  • Mandarin Peel Oil

    Mandarin oil (extracted from the skin) is packed with antioxidants such as vitamin C, vitamin A, vitamin E, vitamin B3, iron, potassium, magnesium, phosphorus, calcium and fibre.

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“We are obsessed with making nourishing cosmetics that look, taste & feel amazing!”
Cindy Lüken, CEO and Founder of LÜK Beautifood
Cindy Lüken signature - CEO & Founder, B.App.Sci Food + Nutrition, Honorary M.Sci
The menu
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Loved by 2,000+ reviewers

★★★★★ 4.8

96% would recommend

★★★★★

“I wear it every day — it's the first lip product I've ever actually used all the way til it's gone!”

Carrie K. ✓ Verified buyer

Lip Nourish · Read reviews

★★★★★

“I'm not a makeup person, at 69 it's a very natural healthy glow, will definitely keep buying this product.”

Ann ✓ Verified buyer

Glow Skin Tint · Read reviews

★★★★★

“Have been looking for a mascara for sensitive eyes… this one is the best yet, can wear it all day.”

Sharon H. ✓ Verified buyer

Lash Nourish Mascara · Read reviews

★★★★★

“I'm in love with this crayon, colour is gorgeous, glides on beautifully and creamy.”

Liz C. ✓ Verified buyer

Lipstick Crayons · Read reviews

LÜK BEAUTIFOOD

EST. 2012

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Delicious… inside and out