Cindy Luken

Our founder's beauty manifesto

This post was written a while ago but as the awareness of natural beauty grows I thought it was time to uncover it again and pop it on the front page! I do hope you enjoy reading what I believe is the essence of 'a natural beauty'. I believe in true beauty, real beauty, natural beauty - call it what you will but there isn't anything more beautiful than a woman who 'writes her own story'. She knows and understands what makes her smile every day, what she loves and is good at. She is the interesting and interested one who oozes energy and passion to do things effortlessly. She is the beautiful one, the one that lights up a room when she enters. I created this recipe with what I think are the most important ingredients for natural beauty. You'll notice that makeup is just one point - the icing on the cake. To be naturally beautiful I believe it is essential to take a holistic, lifestyle approach.
My manifesto for natural beauty is a lifestyle recipe.
It's gathered from years in business, being a mum
and taking time to taste the ingredients!


Be You

Why try to be someone who you cannot be? Have the inner strength to ignore what's happening around you. Take inspiration from others, but cultivate your own beauty. No one can be free unless they are an individual.

Nourish and Flourish

Eat well, live well, and be amazed at how wonderful you feel and how easy it is to get things done. Think about what you put on and in your body, the environment you live in and the products you use in your home, and garden. Remember the less processed it is the more natural and less toxic it is.

Believe and Succeed

Have faith in yourself. Be ambitious, there is nothing wrong if you trip up. Do what you are good at and everything is easier. Pursue your dream…set deadlines, start!

Make up. Not Cover Up

A touch of colour work wonders highlighting your features, it can boost your confidence and instantly †˜pick-you-up’, but don’t hide behind the †˜war paint’ or spend too long in the bathroom - there are better things to do! There is nothing more attractive than a woman glowing with confidence, health and vitality.

Work Smarter, Not Harder. Starve stress.

Challenge the status quo of how we are conditioned to work. Style your life to live, work and play where ever you want, when you want. Don't try to do everything and please everyone.

Be Close to Nature

Close the green gap. Get back in touch with nature and be inspired by its beauty and goodness. Its food for the soul……escape, replenish and regenerate. Stay in balance.

Surprise and Delight

Use you imagination in rich creative ways. Live and share the moments. Enjoy.

be delicious...inside and out
You may ask why I make and sell makeup, it is because I believe that makeup is about highlighting not covering up your natural beauty. It allows you to enhance your best features and give you that boost of confidence we all need. Besides, we are girls so it fun to play...when you feel like it! My manifesto is a lifestyle recipe, if you follow the philosophy you can't help but feel good and look great - I do hope it resonates with you. Drop me line if you want to know more or want to #maketheswitch and 'beautify your life' in a more holistic and natural way. Do you have definition of natural beauty? Have a beautiful day.
Cindy x

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