In short: Start with a clean lid where skincare has fully absorbed, dust a little translucent powder before and after applying the eye crayon.
Creamy, nourishing formulas feel beautiful on, but they behave differently from long-wear makeup. Depending on your lid shape, skin type and skincare, the colour may soften, move or settle into the natural folds of your lid. That's the nature of a formula built on botanical oils and plant waxes, not a fault. A few small habits make a big difference.
Why cream eye colour creases
Long-wear pencils use film formers and silicones to lock colour onto the skin (we explain how in this post). Our Luminous Eye Crayons don't. Instead, the oils and waxes stay soft on the skin, which is what makes them comfortable and easy to blend. Warmth, natural skin oils and the movement of your lid can nudge that soft colour into creases, especially on oily or hooded lids.
Step 1: Prep your lids
- Apply skincare early and give it time to absorb before makeup.
- Keep rich eye creams off the lid itself in the morning.
- Gently blot your lids with a tissue to remove excess oil.
- If your lids are oily, dust on a little translucent powder before applying colour.
Step 2: Apply thin layers
- Use the side of the crayon with light pressure.
- Blend with your fingertip, working the colour into an even veil.
Step 3: Set with powder (optional)
A light dusting of translucent setting powder over the top helps absorb oils and keep colour in place. We like a natural powder made with corn starch or bamboo (Try Ilia from Mecca in Australia or online). Tap off the excess and press it on gently so it doesn't dull the shimmer.
Step 4: Refresh during the day
If the colour softens or gathers in the crease, run your fingertip across your lid to redistribute it, then add a light sweep of colour if you'd like. Because the formula is so blendable, a touch-up takes seconds.
Tips for oily and hooded lids
- Oily lids: powder before and after applying colour.
- Hooded lids: apply with your eyes open, looking straight ahead, so you can see where colour sits above the fold.
- Deeper shades: keep them close to the lash line and blend upwards, rather than packing colour into the crease.
Caring for your eye crayon
Our crayons are intentionally soft and creamy, so they have a lower melting point than harder cosmetic pencils.
- Store below 25°C, away from direct heat and sunlight. Avoid leaving them in a hot car or bag.
- If the tip softens in the heat, let it return to room temperature or pop it in the fridge for a few minutes to firm up.
- Sharpen with a sharpener designed for soft cosmetic crayons, using gentle turns.
- Replace the lid after each use and use within 12 months of opening.
FAQs
Why is my eye crayon creasing?
Creamy formulas can settle into the natural folds of the lid, especially on oily or hooded lids, or if skincare hasn't fully absorbed. Thin layers, a light dusting of powder and a quick fingertip blend help.
My crayon tip broke when I sharpened it. What should I do?
The tip was probably too warm. Chill the crayon in the fridge for a few minutes, then sharpen gently with a sharpener made for soft cosmetic pencils.
Why does the lid feel tight the first time?
Our lids are made from 100% post-consumer recycled material and fit firmly when new. The first opening may need a little extra pressure, then it opens and closes more easily.
Shop the range: Luminous Eye Crayons — eight wearable shades of creamy, 100% natural origin eye colour, made in Italy.
Cindy Lüken
Founder, LÜK Beautifood
Cindy Lüken is a food scientist, chef and award-winning entrepreneur with 25 years of experience, holding a Bachelor of Applied Science in Food and Nutrition and an Honorary Master of Science from the University of Newcastle. She started in the lab, then built and exited her first venture, Luken & May Biscuits, sold on Qantas flights and in stores worldwide. In 2012 she founded LÜK Beautifood, making makeup from food, alongside The Beauty Kitchen, where she shares how to eat for natural beauty and why the same nutrient active ingredients belong in your makeup. She has since won more than 20 awards, including an Innovation Prize from the Prime Minister of Australia.