National Lipstick Day is today 29th July! It is the ultimate self appreciation day for the world's most beloved go-to beauty product that enhances your mood, gives you a quick pick-me-up and defines who you are!
For Lük Beautifood it is a moment to pause and enjoy a simple swipe of multi-sensory deliciousness. Our lipsticks are made from food and bring the joy of taste, creaminess and aroma with understated nudes, neutral and mouthwatering colour.
At Lük Beautifood, we believe your lips deserve more than just colour. They deserve nourishment and care and a moment to pause.
From Ancient Egypt, where crushed red ochre and natural oils were blended to tint lips and protect the skin, to the bold red lips worn as symbols of strength during wartime, lipstick has always been more than a cosmetic. It’s a statement of self-expression, resilience, and identity.
Our Lip Nourish™ is a 100% natural lipstick with the nourishing benefits of a balm. It hydrates and feeds lips with food-active nutrients like avocado, cocoa butter and sesame seed oil - rich in antioxidants and essential fatty acids that visibly restore softness, smoothness, and overall lip health. Each Lip Nourish has a unique culinary blend of organic essential oils from citrus and botanical oils. Our creamy eco-chic crayons are super-versatile lining, staining and providing full coverage lipstick. Mix and match for endless personalised shades.
Choose from a palette of flattering nudes and wearable shades, with sheer to buildable coverage and a soft creamy texture and satin finish that enhances your natural beauty.
Not sure which shade suits? Try our shade quiz to help you find your perfect shades or grab some samples and try at home. See our Tasting Plates and Pots.
This Lipstick Day, celebrate lippies that are delicious.... inside and out!
Cindy Lüken
Founder, Lük Beautifood
Cindy Lüken is a serial entrepreneur and food scientist with 25 years of experience, holding a Bachelor of Applied Science in Food and Nutrition and an Honorary Master of Science from the University of Newcastle. She started in the lab, then built and exited her first venture, Lüken & May Biscuits, sold on Qantas flights and in stores worldwide. In 2012 she founded Lük Beautifood, the world's first cosmetics line made from food active ingredients, and has since won more than 20 awards, including an Innovation Prize from the Prime Minister of Australia.