We kiss, eat, sip, and smile with them—our lips are one of our most expressive features. The right balm, gloss, or stain can transform our entire face. So why not care for them as gently and thoughtfully as we do the rest of our body?
Beyond keeping lips luscious and hydrated with plenty of water and gentle exfoliation (like a coconut oil and brown sugar scrub), isn’t it amazing that one single product can nourish, protect, and enhance our pout? Lipstick is the ultimate beauty essential—keeping lips soft, smooth, and beautifully pigmented. Its history dates back to ancient civilizations, where Syrians, Babylonians, Persians, and Greeks tinted their lips and cheeks with natural red stains from plants and other intriguing ingredients.
Ancient Egyptians even used crushed fish scales to give their lips a pearlescent shimmer. While we've come a long way in the evolution of lipstick, not all progress has been positive. Many modern lipsticks contain harmful chemicals, concerning, given how easily they're absorbed and ingested. Years ago, I was shocked to learn just how many toxins were lurking in conventional formulas. Surely, there had to be a better way—a safer, more nourishing alternative?
How could we be okay with allowing endocrine-disrupting mineral oils, synthetic chemicals, heavy metals, petrochemicals, dyes and fragrances to enter our bloodstream?
I set out to create a natural lipstick made from food because it just didn’t make sense—if you nourish your body with good food, why put harmful ingredients on your lips? What goes on, goes in. With the average person consuming over 400 lipsticks in a lifetime—and growing evidence of plastic residues found in humans—why settle for synthetics?
In 2012, I created a lipstick using real food ingredients, packed with nutrient-rich actives you’d normally eat to nourish the skin and enhance its natural glow.
We're thriving today sharing the importance of feeding’ your skin from the outside in. I'd love to walk you through exactly what goes into each nourishing 100% natural lipstick – because you, as a consumer, deserve to know exactly what you are applying to your skin.
WHAT IS LIP NOURISH™?
Lip Nourish™ is a sheer, buildable, natural lipstick with the nourishing benefits of a balm. It has a dewy, satin finish and delicious taste!
The synthetic-free, breathable balm nourishes lips instantly and over time, delivering deep moisture, vitamins, and antioxidants—plus a kiss of natural, buildable colour with every swipe.
It's skincare for your lips!
With intense hydration and nourishment from nutrient active foods and botanicals rich in antioxidants, anti-inflammatories and essential fatty acids.
THE LOOK
Lip Nourish™ is available in a balanced mix of 14 popular and delicious shades of ultra-wearable nudes, reds, and pinks. Each shade on our menu offers a unique flavour and scent, infused with a culinary mix of nutrient-active cold-pressed organic citrus, spice, and herbaceous oils—delivering a delicious, swipe-and-go experience..
It's for Every Woman, Every Day
Mix and match shades. Use it on lips, cheeks and eyelids. Use it on it's own or pair it with a full coverage, long-lasting Lipstick Crayon.
THE BENEFITS
Lip Nourish™ offers a buildable wash of creamy colour with a hint of shine, keeping lips soft, smooth, and hydrated for a naturally radiant look. It’s a daily lip treat—a little (healthy) luxury that nourishes while adding a touch of colour and glow, delivering a multi-sensory pick-me-up with every swipe.
Colour + Shine Nourish + Care
Say goodbye to dryness and discomfort, and hello to smooth, satiny, hydrated lips and lips that look as good as they feel and taste!
THE INGREDIENTS
The Lip Nourish recipe is unique as it’s made from healthy and nourishing foods you would normally pop on your plate like avocado, sesame, citrus, spices and herbs.
- Sesame seed oil: Contains protective and plumping essential fatty acids as well as potent antioxidants known as lignans. Rich in Vitamin E to reduce inflammation, zinc for skin health and copper to stimulate collagen and elastin formation.
- Avocado oil: Brimming with essential fatty acids to replenish skin’s natural moisture barrier, avocado also contains Vitamin C to boost collagen production, antioxidants, Vitamin E and biotin for skin, hair and nail health.
- Cacao butter: Abundant in essential fatty acids, antioxidants and anti-inflammatories, cacao is an anti-allergen wonder ingredient that deeply soothes while preventing skin disorders. High in magnesium for healing.
- Vitamin E: A rejuvenating antioxidant, Vitamin E is a multitasking marvel that minimises fine lines, prevents damage to collagen and elastin, reduces inflammation and improves moisture retention and skin suppleness.
- Jojoba Esters: An anti-inflammatory with soothing Vitamin E, jojoba calms and reduces redness for soft, comfortable lips.
- Castor seed oil: With hydrating and protective essential fatty acids, castor seed oil locks in moisture, promotes healing and reduces inflammation (including the redness of psoriasis).
- Beeswax: A natural anti-inflammatory that gives Lip Nourish™ it’s luscious smoothness, making it glide on like a balm.
- Mica: A natural mineral with light-reflecting properties that creates a healthy glow.
- Candelilla Wax: A natural plant wax that creates a barrier between the lips and harsh environmental stressors. Protective and softening qualities.
- Carnauba Wax: A hypoallergenic natural plant wax that works as a shield to prevent lips from drying out. Helps soften and nourish. A natural binder that assists lip products to glide on smoothly, that prevents melting and sliding after application.
- Corn Starch: Adds strength to the stick and imparts a silky but dry feel as it is good at absorbing excess oil.
These are the same nutrient-rich foods you eat for glowing skin—so your lips stay soft, healthy, and never dry. No synthetic dyes. No artificial flavours or fragrances. No parabens, phthalates, mineral oils, or silicones. Just clean food, pure plant oils, mineral pigments, and nutrient-active ingredients for a naturally nourished pout.
THE SHADES
The Lip Nourish menu is made up of zesty citruses and warming spices as well as subtle flavours made from cold pressed plant oils that offer a unique taste. These shades gently colour lips with sheer, soft, natural pigment in nudes, taupe's, pinks and reds.
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- Pure - A clear and colour-free nourishment stick for 24/7 moisture, day and night. Kiss dry lips goodbye with this ultra conditioning, restorative hydration miracle. Pure is the colour free version of all Lip Nourish™ and a bedside favourite to use on lips, cuticles and dry skin. May also be useful in the treatment of rosacea. Cold-pressed organic cinnamon oil gives a delicious fragrance and stimulates blood vessels to help lips look naturally rosy and fuller.
- Chai Shimmer - An angelic dash of hydrating glow, this sheer and subtle shade has the enticing scent and taste of chai - like a relaxing tea break in a tube. Made with antioxidant-rich natural oils from cinnamon and vanilla, it delivers hydrating moisture that tastes as good as it looks.
- Nude Sugar - Nude Sugar has a gentle shimmer that gives lips a light wash of kissable pink. Pure vanilla bean oil imparts sweet, delicious creaminess and extra antioxidants for a hydrating, glowy pick-me-up
- Guava Blush has an inviting shine and hint of tint with intense hydration for soft, luminous lips.
- Peach Melon - A luminous, hydrating kiss of dewy peach that gives an instant pick-me-up. Organic cold-pressed oils from juniper berries and orange peel add fresh flavour and healing antioxidants. Soft sunshine and rich moisture in a tube.
- Nude Pink - Nude Pink is a caramel rose shade that tastes of vanilla and cinnamon. A hydrating, universally flattering nude shade, it gives a warm, better-than-natural glow to every skin tone. With natural vanilla and cinnamon bark oil, this formulation is rich in antioxidants for naturally healthier lips. A Luk Beautifood bestseller.
- Pink Juniper - A glowy, understated neutral that looks great on fair skin. Pretty and pastel, Pink Juniper is a slightly cooler, sheer shade with intense hydration for everyday wear. Layers to a dusky pink hue. Organic cold-pressed oils from juniper berries, pink grapefruit and orange peel add fresh flavour and healing antioxidants.
- Ruby Grapefruit - A warm, hydrating cocktail pink that brightens and rejuvenates lips. Can be left as a sheer glow or layered to create a deeper shade. Cold-pressed organic oils from pink grapefruit and orange peel add extra antioxidants and anti-inflammatories for naturally healthier lips.
- Tea Rose - Tea Rose is a wearable neutral with a hint of mauve. A Luk Beautifood bestseller, it enhances and evens out natural lip colour. A universally flattering shade, it has an elegant scent and is deeply hydrating. Makes lips the best version of themselves. A Luk Beautifood bestseller.
- Rose Lime - A dreamy neutral that hydrates and evens out natural colour. Sheer and wearable, Rose Lime is an ideal lip conditioner with a gentle wash of colour. Cold-pressed organic lime, ginger and pink grapefruit oils add extra antioxidants and anti-inflammatories for naturally healthier lips. A Luk Beautifood bestseller.
- Tangerine Pomegranate - Tangerine Pomegranate highlights natural tones in lips with hydrating colour. Use lightly for a tint or layer to a lovely deep nude shade. Cold-pressed organic oils from tangerines and vanilla beans give delicious fragrance and additional antioxidants.
- Rosé - An opulent, hydrating shade that builds to a lustrous warm dark-pink blush. Gives lips an elegant, perfectly even kiss of red-wine colour than can be worn as a tint or layered for greater intensity. Notes of zesty citrus, florals and red fruits give Rosé a sumptuous feeling on the lips.
- Cranberry Citrus - A hydrating, timeless red. Bright and glamorous, Cranberry Citrus is a rich colour that doesn't compromise on moisture. Organic cold-pressed oils from pink grapefruit and orange peel give it zesty flavour and healing antioxidants.
- Cherry Plum - A hydrating berry hue with fresh fruit notes. Wear it light for a gentle veil of colour or layer for a medium-intense red. Just-bitten cherry lips with a touch of sass. Cherry Plum contains cold-pressed oils from cherries and pink grapefruit for subtle flavour and maximum antioxidants.
Since much of the lipstick you apply is either ingested or absorbed by your skin, it’s crucial that the ingredients are safe to consume. Many women understand the importance of eating for health and beauty, and the next step is to connect that to 'feeding' our skin from the outside in. In today’s world, we have more choices than ever to apply healthy, nourishing products to our skin without the worry of toxic ingredients affecting our health.
After all, the right natural lipsticks do more than just enhance your look – they moisturise and nourish with wholesome ingredients, giving you healthy, beautiful colour that makes you glow from the inside out. That’s what true beauty is all about.
