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5 Beauty tips for women over 40 you might have never heard of

I think I can speak for the majority of wonderful over forty beauties when I say, most of us would like to age gracefully and still feel as stunning and as radiant as we were in our youthful hey days as we live out our 40s and cross our 50’s and beyond. Here are 5 beauty tips for women over 40.

I’ve never look at updating or enhancing my appearance as a bad thing! Makeup and a healthy routine makes me feel younger, energised and alive, and I have fun experimenting and changing my routine as I age to ensure my face gets a little tune-up and complements my best assets not to mention enhances my inner beauty. And trust me when I say, it all comes down to finding the right cosmetics, lifestyle and skincare routine that fits your age group.

When the products of your past are no longer working, all you need to do is make a few tweaks to ensure you remain a fresh-faced beauty, and today I’m dishing out all of my 5 best beauty tips for women over 40  that I’ve picked up along the way to help you do just that!

100% Pure Healthy Skin Foundation

RADIANT SKIN

I’ve never been one for caking on makeup (in fact, I love wearing a lick of my Lip Nourish lipstick on its own!) but I do love the look of skin that exudes dewy freshness. Sometimes a bit of cosmetics magic can assist this process.

After the age of 40, skin becomes thinner, making the complexion a bit duller and paler. That’s because as we start to approach menopause, oestrogen levels drop, which makes skin drier, so hydrating liquid formulas are best.

Yellows and golden undertones are the foundation of youth, so foundation formulas which contain warming colours and nourishing ingredients will help lift the complexion and balance out redness and broken capillaries, not to mention add back colour and depth to the face.

A few finishing sweeps of the 100% Pure Healthy Skin Foundation is perfect for achieving a healthy glow. If you notice any shine, a swish of 100% Pure Flawless Skin Foundation Powder Creme on the nose, forehead and cheeks should do the trick, but it’s best to avoid under the eyes and cheeks as powders have a tendency to cake and settle into fine lines especially around these areas. You might also want to apply the stunning 100% Pure

TIP: Blot powder build up or greasy areas with a tissue after foundation application.

100% Pure Brow Powder Gel

BEAUTIFUL BROWS

Full, defined brows make the face appear younger and more youthful. But eyebrows have a tendency to get sparser and can fade over time. Thankfully, a bit of brow powder should fix this. Fill in thin areas and pump up fading colour with the 100% Pure Brow Powder Gel. If you have bald spots in your brows, use a pencil first, then apply powder on top for more coverage.

TIP: Never over-pluck your brow hairs or pluck out the grey hairs (although it is very tempting!), as this can destroy the follicle, which in turn creates a gap where hair will no longer grow.

100% PURE LUMINESCENT POWDER

LUMINOUS CHEEKS

When you were a kid, your cheeks had a permanent rosy glow. Wouldn’t it be wonderful to get that same flush back?

As we age, the cheeks begin to lose their rosiness because blood circulation to the skin becomes less active. Whenever I’m adding any pigment to my skin, I opt for warm, bright tones like peaches and pinks (like the 100% Pure Fruit Pigmented Luminizer – new instore today) which are flattering tones for mature skin.

TIP: Play up your cheekbones by applying blush along the tops of the cheekbones instead of just on the apples of your cheeks. Add a sweep of cream bronzer just underneath to make them stand out.

luk beautifood Tea Rose Lip Nourish

LUSCIOUS LIPS

Ah, youthful lips – my specialty. Sun rays, unhealthy lifestyle habits, along with natural ageing, cause the collagen in lips to break down, which is why they tend to shrink and get dry with age.

My luk beautifood Lip Nourish Lipsticks have been formulated to provide the pout with a kiss of anti-ageing goodness, via the plethora of healthy ingredeints jam-packed with youth-inducing nutrients, omega 3’s, antioxidants and superfoods. Apply each day and night for a plumped-up, nourished, healthy looking set of kissers and never experience dry lips again.

TIP: For younger-looking lips, opt for lighter, sheer shades such as light pinks, brown and corals.

eye palette

PEPPED UP PEEPERS

As you get older, the eyelid skin has a tendency to shrink because the skin above the eyes starts to droop. That’s why it’s important to keep your make up refined and not loud with cream-based formulas and subtle hues. Avoid glitter and shimmery shades and opt for the 100% Pure Natural Fruit Pigmented Eyeshadow or 100% Pure Fruit Pigmented Pretty Naked Palette in neutral colours which will universally complement any eye colour or you might want to opt for the do-it-all 100% Pure

As for fine lines and wrinkles around the eyes? The 100% Pure Brightening Concealer is your star product! It masks imperfections like veins and age spots (which become more obvious as eyelid skin thins) and conceals blue-based dark under eye circles.

TIP: Place concealer on the inner corners of the eyes to counteract darkness and drag it out to the end of the eye where it could settle into laugh lines, making fine lines more pronounced. You might also want to use a good under eye gel or an under eye cream beneath the concealer that will nourish your eyes and get rid of the fine lines and wrinkles while you sleep.

HEALTHY FROM THE INSIDE OUT

I’ve always had a minimalist approach to beauty, because I think the secret to looking naturally healthy and polished, resides in a good diet and weekly exercise. When you’re eating foods that help keep your digestive system in optimal shape and when you keep active, this promotes circulation as well as supple skin and therefore an unrivaled glow. To access the fountain of youth, you don’t have to live at the gym or go on juice cleanses every single day. Go for walks in a nearby park or try some stretches at your desk. Eat plenty of fruit, colourful vegetables and lean meats, and limit dairy, carbs and sugar.

TIP: Don’t forget to aim for seven to eight hours of sleep each night and drink a minimum of 2 litres of water per day. Your body needs this time to rest and recover and requires ample hydration, so you don’t look older than you are.

Black Tea Mascara

LUSTROUS LASHES

Just like brow hair thins and fades, so too can lashes. Thickening, volumising mascara formulas sound good in theory, but on older lashes, which tend to be thinner and lighter, they’re just adding weight. Worst yet, if your mascara is formulated with toxins, this can also cause thinning and lash degeneration. So make sure you’re applying only healthy ingredients to your eye curtains like the 100% Pure 100% Pure Black Tea Ultra Lengthening Mascara. The dark brown shade is most complementing for older peepers as it’s not too bold, yet creates a nice impact around the eyes and conditions the lashes so they remain lustrous, glossy, lifted and strong.

TIP: Start by using an eyelash curler and then apply your mascara. Wiggle the wand at the base and push up as you apply for even more lift.

BE HAPPY

Keeping happy is one of the most important factors to looking beautiful and glowy over the age of 40. Stress, a busy lifestyle and everything else that goes with it can make being perpetually cheerful difficult, but it does make all the difference. Aim to try to have happy and exude positive thoughts even when the going gets tough. It gets reflected in your personality and even your skin! What is more important is that you, no matter at what age you are, should love yourself and your appearance and feel delicious from the inside out!

Image via Shutterstock.com

cindy luken signature

What are your beauty tips for fabulous over forty beauties? Leave a comment x

100% pure makeup made from food

Why 100% pure cosmetics are so important for your health

We all want to present our most healthy, authentic selves every day and that starts with putting 100% pure ingredients in our saucepans – and on our skin.

A study on healthy eating trends around the world reveals around 75 per cent of people now believe they †œare what they eat† and almost 80 per cent are actively using foods to forestall health issues and medical conditions.

At luk beautifood we understand that you want to look after your body and achieve optimal wellbeing by eating wholesome food and using safe, organic skincare products – so why not apply the same philosophy to your makeup?

In fact, it is the very reason I developed Lip Nourish lipsticks – to pack a nutritional punch using all-natural ingredients. I wanted to harness the benefits of healing foods, such as avocados, seeds and fruits.

These †˜superfoods’ contain antioxidants and anti-inflammatories are scientifically proven to calm skin issues naturally.

This is particularly important as science tells us skin is five to 10 times more absorbent on the face (and scalp) than most other areas of the body.

And consider this: research indicates the cumulative effects of individual (non-carcinogenic) chemicals you absorb could conspire to produce carcinogenic synergies.

So, by aiming for 100% pure cosmetics, packed with plant-based products, you will be ensuring your entire system remains free of potentially damaging poisons that could wreak havoc with your health.

Want totally clean makeup? Here’s how to pick it

It can be hugely time-consuming wading through beauty forums and websites to compare notes and pick the purest and most effective products.

Take a look at Etsy under the title †˜chemical-free’ and you will find more than 600 skincare and over 400 makeup offerings claiming to be full of non-toxic substances. But who can you trust?

To make it easy for you to find chemical-free makeup to complement your lipstick, I’ve done the research for you. Well actually, I did the research for me because I was looking for 100% pure cosmetics I could trust.
Lip Nourish Mandarin Spice Packaging - luk beautifood
I use the 100% Pure brand of plant-pigmented makeup from America. It is one of the only makeup brands in the world coloured from the antioxidant-rich pigments of fruits and vegetables.

When is a product 100% pure?

Look out for standard certifications under the names Cosmos (an international standard for organic and natural cosmetics), Organic Food Chain, Nature and NSF (US tick for all-natural products).

If you’re wondering which common skincare products don’t quite live up to their promise of being ‘natural’ and ‘organic’ you can find out here.

Many of the big international brands have started their own lines of †˜natural’ mineral makeups –but you may have to do your homework to ensure every ingredient is free of harmful contaminants that could irritate skin, interfere with hormones or even trigger cancer.

Happily, help is at hand if you download the Think Dirty app which rates personal and beauty products 1-10, with 10 being the worst ranking.

Sensitive skin?

If you suffer from very sensitive skin then healthy makeup alternatives are even more important.

The health of our skin cells is directly influenced by what nutrients are available to them. So slathering on chemical-laden cosmetics and lotions is never a good idea.

If you are searching for a low maintenance, fresh-faced appearance that follows the †˜less is more’ philosophy, stick to makeup that avoids chemical preservatives that can inflame sensitive skin. 100% Pure cosmetics use natural preservatives such as anti-bacterial herbs.

Real ingredients include Japanese honeysuckle, thyme, oregano, rosemary and lavender in a potent concentration of vitamins, antioxidants and anti-inflammatories that settle sensitive skin.

So, beauty and skincare essentials from 100% Pure and from course luk beautifood, have got your covered from top to toe to achieve a youthful, glowing complexion, naturally!

100% Pure foundation guide, naural makeup

How To Choose 100% Pure Foundation Online

Discover your perfect shade in your perfect formula of 100% Pure products  to further reveal your natural beauty rather than covering it up. By matching your skin tone, you can create your perfect looking skin while highlighting your best features such as making your eyes pop or your lips luscious…or both!  100% Pure natural foundations  are filled with skin-loving ingredients and can do everything from hiding ‘imperfections’ (pimples, sunspots, dark patches) to evening out and enhancing your skin tone.

Depending on your skin type and the occasion, your foundation base and how you apply it (brush or fingers) and the finish you prefer (matt or dewy, full or sheer coverage) what you choose will vary so we have made sure we have the basics to help you create the perfect base for a flawless, natural glow.

And the icing on the cake is the entire range is pigmented with skin-healthy fruits and vegetables instead of synthetics dyes, not to mention chemical preservative and synthetic fragrance free, cruelty free, vegan and zero petroleum derived ingredients.

Type of Products
1. Healthy Skin Foundation with super fruits

A full coverage natural foundation are for those days or occasions when you want more!  A lot of traditional foundations leave your face looking and feeling caked, heavy and unnatural. But the 100% Pure Healthy Skin Foundation gives you a full coverage that you want whilst looking natural. It is also made with superfruits and antioxidants – yes there is a reason why it’s called the ‘healthy skin foundation’! This richly pigmented creamy formula will also conceal imperfections, but also even out and perfect skin tone without damaging your skin or clogging your pores, leaving you with a flawless, matt finish.

#tip for normal to dry skin moisturise or use a facial oil before applying as it dries quickly.

2. Sheer Water Foundation – with vitamins and antioxidants

Yes you read correctly! A must-have for all seasons when your skin needs a little extra moisture and you want that ‘dewy’ look,  this is the perfect foundation for everyday wear. The 100% Pure Water Foundation gives sheer, natural coverage to blur imperfections and even skin tone whilst giving you lasting hydration. It is quite sheer compared to the tinted moisturiser and foundation, so if you want to hide any imperfections, best to use a concealer underneath or some light powder of the top. It has the most ‘natural skin’ and dewy finish of all.

3. Tinted Moisturiser – with antioxidants

A tinted moisturiser is a great all rounder for anyone and is perfect for just about any occasion. It is almost a combination of the above 2 styles.  100% Pure tinted moisturiser is all natural and will help conceal imperfections and even skin tone without that cakey foundation feel, but is also buildable for when you want little bit of extra coverage.  Coloured with antioxidant rich, fruit and vegetable pigments it will also nourish your skin whilst you wear and give you an even natural glow. It is suitable for all skin types. This product is very popular.

4. Brightening Concealer
The 100% Pure Brightening concealer not only hides dark circles around the eyes but is made with antioxidant rich green tea and raw coffee beans to reduce puffiness and brighten the skin! It can also be used to conceal blemishes and pigmentation. It is made with rosehip oil to nourish delication skin around the eyes and prevent dryness. It is highly pigmented / dense.

5. Flawless Foundation Powder – with ground rice

If you prefer a powder foundation or you have particularly oily skin, the 100% Pure Flawless Skin Foundation Powder is the perfect choice. It is a super lightweight face powder that gives you a beautiful flawless poreless complexion. With oil absorbing rice powders and a talc free base, this powder even out and purifies skin. It can be used alone but works even better over a tinted moisturiser for a matte finish.

It is packed with anti-ageing vitamins: antioxidants, purifying eucalyptus and soothing rose, calendula and camomile petals. The rice powder absorbs oil to keep your face fresh. Use as is or over the top of any of the above for more coverage.

100% Pure foundations

L to R – Coverage Heaviest to lightest:  Brightening Concealer, Healthy Skin Foundation, Tinted Moisturiser, Sheer Water Foundation

How to match foundation – colour selection

When you sample a foundation, the ideal place for shade matching is natural daylight, inside near a window. On clean facial skin, test three foundation shades closest to your skin tone in vertical lines near the jawbone. Blend each shade in and look for the shade that blends the most naturally with your skin.

100% Pure foundation shades
For light SKIN TONES select Creme.

For light medium SKIN TONES select WhitePeach .

For medium SKIN TONES select Peach Bisque.

For tanned SKIN TONES select Golden Peach.

Screen Shot 2014-11-23 at 11.55.32 am

Top 3 tips for creating the perfect base:

1. On clean skin, apply concealer under eyes and over any spots you wish to cover. Be sure to choose a concealer that is one shade lighter than your skin and blend it well. If you have fine lines, particularly around the eyes, apply the conceal after your foundation to prevent it from creasing.

2. Choose the most suitable foundation for your skin type.  For dry skin, try the tinted moisturiser or healthy skin foundation, and for oily skin, try powder on its own or over the water foundation. If you have particularly dry or dull skin, apply a dry oil or beauty balm first to achieve a more dewy, fresh finish.

3. The best way to apply any foundation is with a clean, vegan foundation brush, starting from the middle of your face and buffing the foundation outwards and blend past your jaw line.  To make sure your foundation isn’t patchy or cakey, apply it in the brightest area of your room near natural light.

To purchase 100% Pure foundation, visit Nourished Life.

dividers R1-luk left grey

Learn how to create the perfect base for a natural glow with this post.

Beautiful skin starts within by eating clean, healthy foods. Have a look in our beauty foods  glossary  on what to eat for clear, toned and radiant skin.  Or read these posts

Top Foods for Healthy Glowing Skin. Click Here

How to be barefaced and beautiful.  Click Here

Skin Detox – Click Here

Or try one of our super quick, easy and tasty natural beauty recipes!  Like our anti-inflammatory super skin milk, alkalising go + glow smoothie or antioxidant rich pomegranate salad.

No products found which match your selection.

5 Beauty tips for women over 40 you might have never heard of

I think I can speak for the majority of wonderful over forty beauties when I say, most of us would like to age gracefully and still feel as stunning and as radiant as we were in our youthful hey days as we live out our 40s and cross our 50’s and beyond. Here are 5 beauty tips for women over 40.

I’ve never look at updating or enhancing my appearance as a bad thing! Makeup and a healthy routine makes me feel younger, energised and alive, and I have fun experimenting and changing my routine as I age to ensure my face gets a little tune-up and complements my best assets not to mention enhances my inner beauty. And trust me when I say, it all comes down to finding the right cosmetics, lifestyle and skincare routine that fits your age group.

When the products of your past are no longer working, all you need to do is make a few tweaks to ensure you remain a fresh-faced beauty, and today I’m dishing out all of my 5 best beauty tips for women over 40  that I’ve picked up along the way to help you do just that!

100% Pure Healthy Skin Foundation

RADIANT SKIN

I’ve never been one for caking on makeup (in fact, I love wearing a lick of my Lip Nourish lipstick on its own!) but I do love the look of skin that exudes dewy freshness. Sometimes a bit of cosmetics magic can assist this process.

After the age of 40, skin becomes thinner, making the complexion a bit duller and paler. That’s because as we start to approach menopause, oestrogen levels drop, which makes skin drier, so hydrating liquid formulas are best.

Yellows and golden undertones are the foundation of youth, so foundation formulas which contain warming colours and nourishing ingredients will help lift the complexion and balance out redness and broken capillaries, not to mention add back colour and depth to the face.

A few finishing sweeps of the 100% Pure Healthy Skin Foundation is perfect for achieving a healthy glow. If you notice any shine, a swish of 100% Pure Flawless Skin Foundation Powder Creme on the nose, forehead and cheeks should do the trick, but it’s best to avoid under the eyes and cheeks as powders have a tendency to cake and settle into fine lines especially around these areas. You might also want to apply the stunning 100% Pure

TIP: Blot powder build up or greasy areas with a tissue after foundation application.

100% Pure Brow Powder Gel

BEAUTIFUL BROWS

Full, defined brows make the face appear younger and more youthful. But eyebrows have a tendency to get sparser and can fade over time. Thankfully, a bit of brow powder should fix this. Fill in thin areas and pump up fading colour with the 100% Pure Brow Powder Gel. If you have bald spots in your brows, use a pencil first, then apply powder on top for more coverage.

TIP: Never over-pluck your brow hairs or pluck out the grey hairs (although it is very tempting!), as this can destroy the follicle, which in turn creates a gap where hair will no longer grow.

100% PURE LUMINESCENT POWDER

LUMINOUS CHEEKS

When you were a kid, your cheeks had a permanent rosy glow. Wouldn’t it be wonderful to get that same flush back?

As we age, the cheeks begin to lose their rosiness because blood circulation to the skin becomes less active. Whenever I’m adding any pigment to my skin, I opt for warm, bright tones like peaches and pinks (like the 100% Pure Fruit Pigmented Luminizer – new instore today) which are flattering tones for mature skin.

TIP: Play up your cheekbones by applying blush along the tops of the cheekbones instead of just on the apples of your cheeks. Add a sweep of cream bronzer just underneath to make them stand out.

luk beautifood Tea Rose Lip Nourish

LUSCIOUS LIPS

Ah, youthful lips – my specialty. Sun rays, unhealthy lifestyle habits, along with natural ageing, cause the collagen in lips to break down, which is why they tend to shrink and get dry with age.

My luk beautifood Lip Nourish Lipsticks have been formulated to provide the pout with a kiss of anti-ageing goodness, via the plethora of healthy ingredeints jam-packed with youth-inducing nutrients, omega 3’s, antioxidants and superfoods. Apply each day and night for a plumped-up, nourished, healthy looking set of kissers and never experience dry lips again.

TIP: For younger-looking lips, opt for lighter, sheer shades such as light pinks, brown and corals.

eye palette

PEPPED UP PEEPERS

As you get older, the eyelid skin has a tendency to shrink because the skin above the eyes starts to droop. That’s why it’s important to keep your make up refined and not loud with cream-based formulas and subtle hues. Avoid glitter and shimmery shades and opt for the 100% Pure Natural Fruit Pigmented Eyeshadow or 100% Pure Fruit Pigmented Pretty Naked Palette in neutral colours which will universally complement any eye colour or you might want to opt for the do-it-all 100% Pure

As for fine lines and wrinkles around the eyes? The 100% Pure Brightening Concealer is your star product! It masks imperfections like veins and age spots (which become more obvious as eyelid skin thins) and conceals blue-based dark under eye circles.

TIP: Place concealer on the inner corners of the eyes to counteract darkness and drag it out to the end of the eye where it could settle into laugh lines, making fine lines more pronounced. You might also want to use a good under eye gel or an under eye cream beneath the concealer that will nourish your eyes and get rid of the fine lines and wrinkles while you sleep.

HEALTHY FROM THE INSIDE OUT

I’ve always had a minimalist approach to beauty, because I think the secret to looking naturally healthy and polished, resides in a good diet and weekly exercise. When you’re eating foods that help keep your digestive system in optimal shape and when you keep active, this promotes circulation as well as supple skin and therefore an unrivaled glow. To access the fountain of youth, you don’t have to live at the gym or go on juice cleanses every single day. Go for walks in a nearby park or try some stretches at your desk. Eat plenty of fruit, colourful vegetables and lean meats, and limit dairy, carbs and sugar.

TIP: Don’t forget to aim for seven to eight hours of sleep each night and drink a minimum of 2 litres of water per day. Your body needs this time to rest and recover and requires ample hydration, so you don’t look older than you are.

Black Tea Mascara

LUSTROUS LASHES

Just like brow hair thins and fades, so too can lashes. Thickening, volumising mascara formulas sound good in theory, but on older lashes, which tend to be thinner and lighter, they’re just adding weight. Worst yet, if your mascara is formulated with toxins, this can also cause thinning and lash degeneration. So make sure you’re applying only healthy ingredients to your eye curtains like the 100% Pure 100% Pure Black Tea Ultra Lengthening Mascara. The dark brown shade is most complementing for older peepers as it’s not too bold, yet creates a nice impact around the eyes and conditions the lashes so they remain lustrous, glossy, lifted and strong.

TIP: Start by using an eyelash curler and then apply your mascara. Wiggle the wand at the base and push up as you apply for even more lift.

BE HAPPY

Keeping happy is one of the most important factors to looking beautiful and glowy over the age of 40. Stress, a busy lifestyle and everything else that goes with it can make being perpetually cheerful difficult, but it does make all the difference. Aim to try to have happy and exude positive thoughts even when the going gets tough. It gets reflected in your personality and even your skin! What is more important is that you, no matter at what age you are, should love yourself and your appearance and feel delicious from the inside out!

Image via Shutterstock.com

cindy luken signature

What are your beauty tips for fabulous over forty beauties? Leave a comment x

100% pure makeup made from food

Why 100% pure cosmetics are so important for your health

We all want to present our most healthy, authentic selves every day and that starts with putting 100% pure ingredients in our saucepans – and on our skin.

A study on healthy eating trends around the world reveals around 75 per cent of people now believe they †œare what they eat† and almost 80 per cent are actively using foods to forestall health issues and medical conditions.

At luk beautifood we understand that you want to look after your body and achieve optimal wellbeing by eating wholesome food and using safe, organic skincare products – so why not apply the same philosophy to your makeup?

In fact, it is the very reason I developed Lip Nourish lipsticks – to pack a nutritional punch using all-natural ingredients. I wanted to harness the benefits of healing foods, such as avocados, seeds and fruits.

These †˜superfoods’ contain antioxidants and anti-inflammatories are scientifically proven to calm skin issues naturally.

This is particularly important as science tells us skin is five to 10 times more absorbent on the face (and scalp) than most other areas of the body.

And consider this: research indicates the cumulative effects of individual (non-carcinogenic) chemicals you absorb could conspire to produce carcinogenic synergies.

So, by aiming for 100% pure cosmetics, packed with plant-based products, you will be ensuring your entire system remains free of potentially damaging poisons that could wreak havoc with your health.

Want totally clean makeup? Here’s how to pick it

It can be hugely time-consuming wading through beauty forums and websites to compare notes and pick the purest and most effective products.

Take a look at Etsy under the title †˜chemical-free’ and you will find more than 600 skincare and over 400 makeup offerings claiming to be full of non-toxic substances. But who can you trust?

To make it easy for you to find chemical-free makeup to complement your lipstick, I’ve done the research for you. Well actually, I did the research for me because I was looking for 100% pure cosmetics I could trust.
Lip Nourish Mandarin Spice Packaging - luk beautifood
I use the 100% Pure brand of plant-pigmented makeup from America. It is one of the only makeup brands in the world coloured from the antioxidant-rich pigments of fruits and vegetables.

When is a product 100% pure?

Look out for standard certifications under the names Cosmos (an international standard for organic and natural cosmetics), Organic Food Chain, Nature and NSF (US tick for all-natural products).

If you’re wondering which common skincare products don’t quite live up to their promise of being ‘natural’ and ‘organic’ you can find out here.

Many of the big international brands have started their own lines of †˜natural’ mineral makeups –but you may have to do your homework to ensure every ingredient is free of harmful contaminants that could irritate skin, interfere with hormones or even trigger cancer.

Happily, help is at hand if you download the Think Dirty app which rates personal and beauty products 1-10, with 10 being the worst ranking.

Sensitive skin?

If you suffer from very sensitive skin then healthy makeup alternatives are even more important.

The health of our skin cells is directly influenced by what nutrients are available to them. So slathering on chemical-laden cosmetics and lotions is never a good idea.

If you are searching for a low maintenance, fresh-faced appearance that follows the †˜less is more’ philosophy, stick to makeup that avoids chemical preservatives that can inflame sensitive skin. 100% Pure cosmetics use natural preservatives such as anti-bacterial herbs.

Real ingredients include Japanese honeysuckle, thyme, oregano, rosemary and lavender in a potent concentration of vitamins, antioxidants and anti-inflammatories that settle sensitive skin.

So, beauty and skincare essentials from 100% Pure and from course luk beautifood, have got your covered from top to toe to achieve a youthful, glowing complexion, naturally!

100% Pure foundation guide, naural makeup

How To Choose 100% Pure Foundation Online

Discover your perfect shade in your perfect formula of 100% Pure products  to further reveal your natural beauty rather than covering it up. By matching your skin tone, you can create your perfect looking skin while highlighting your best features such as making your eyes pop or your lips luscious…or both!  100% Pure natural foundations  are filled with skin-loving ingredients and can do everything from hiding ‘imperfections’ (pimples, sunspots, dark patches) to evening out and enhancing your skin tone.

Depending on your skin type and the occasion, your foundation base and how you apply it (brush or fingers) and the finish you prefer (matt or dewy, full or sheer coverage) what you choose will vary so we have made sure we have the basics to help you create the perfect base for a flawless, natural glow.

And the icing on the cake is the entire range is pigmented with skin-healthy fruits and vegetables instead of synthetics dyes, not to mention chemical preservative and synthetic fragrance free, cruelty free, vegan and zero petroleum derived ingredients.

Type of Products
1. Healthy Skin Foundation with super fruits

A full coverage natural foundation are for those days or occasions when you want more!  A lot of traditional foundations leave your face looking and feeling caked, heavy and unnatural. But the 100% Pure Healthy Skin Foundation gives you a full coverage that you want whilst looking natural. It is also made with superfruits and antioxidants – yes there is a reason why it’s called the ‘healthy skin foundation’! This richly pigmented creamy formula will also conceal imperfections, but also even out and perfect skin tone without damaging your skin or clogging your pores, leaving you with a flawless, matt finish.

#tip for normal to dry skin moisturise or use a facial oil before applying as it dries quickly.

2. Sheer Water Foundation – with vitamins and antioxidants

Yes you read correctly! A must-have for all seasons when your skin needs a little extra moisture and you want that ‘dewy’ look,  this is the perfect foundation for everyday wear. The 100% Pure Water Foundation gives sheer, natural coverage to blur imperfections and even skin tone whilst giving you lasting hydration. It is quite sheer compared to the tinted moisturiser and foundation, so if you want to hide any imperfections, best to use a concealer underneath or some light powder of the top. It has the most ‘natural skin’ and dewy finish of all.

3. Tinted Moisturiser – with antioxidants

A tinted moisturiser is a great all rounder for anyone and is perfect for just about any occasion. It is almost a combination of the above 2 styles.  100% Pure tinted moisturiser is all natural and will help conceal imperfections and even skin tone without that cakey foundation feel, but is also buildable for when you want little bit of extra coverage.  Coloured with antioxidant rich, fruit and vegetable pigments it will also nourish your skin whilst you wear and give you an even natural glow. It is suitable for all skin types. This product is very popular.

4. Brightening Concealer
The 100% Pure Brightening concealer not only hides dark circles around the eyes but is made with antioxidant rich green tea and raw coffee beans to reduce puffiness and brighten the skin! It can also be used to conceal blemishes and pigmentation. It is made with rosehip oil to nourish delication skin around the eyes and prevent dryness. It is highly pigmented / dense.

5. Flawless Foundation Powder – with ground rice

If you prefer a powder foundation or you have particularly oily skin, the 100% Pure Flawless Skin Foundation Powder is the perfect choice. It is a super lightweight face powder that gives you a beautiful flawless poreless complexion. With oil absorbing rice powders and a talc free base, this powder even out and purifies skin. It can be used alone but works even better over a tinted moisturiser for a matte finish.

It is packed with anti-ageing vitamins: antioxidants, purifying eucalyptus and soothing rose, calendula and camomile petals. The rice powder absorbs oil to keep your face fresh. Use as is or over the top of any of the above for more coverage.

100% Pure foundations

L to R – Coverage Heaviest to lightest:  Brightening Concealer, Healthy Skin Foundation, Tinted Moisturiser, Sheer Water Foundation

How to match foundation – colour selection

When you sample a foundation, the ideal place for shade matching is natural daylight, inside near a window. On clean facial skin, test three foundation shades closest to your skin tone in vertical lines near the jawbone. Blend each shade in and look for the shade that blends the most naturally with your skin.

100% Pure foundation shades
For light SKIN TONES select Creme.

For light medium SKIN TONES select WhitePeach .

For medium SKIN TONES select Peach Bisque.

For tanned SKIN TONES select Golden Peach.

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Top 3 tips for creating the perfect base:

1. On clean skin, apply concealer under eyes and over any spots you wish to cover. Be sure to choose a concealer that is one shade lighter than your skin and blend it well. If you have fine lines, particularly around the eyes, apply the conceal after your foundation to prevent it from creasing.

2. Choose the most suitable foundation for your skin type.  For dry skin, try the tinted moisturiser or healthy skin foundation, and for oily skin, try powder on its own or over the water foundation. If you have particularly dry or dull skin, apply a dry oil or beauty balm first to achieve a more dewy, fresh finish.

3. The best way to apply any foundation is with a clean, vegan foundation brush, starting from the middle of your face and buffing the foundation outwards and blend past your jaw line.  To make sure your foundation isn’t patchy or cakey, apply it in the brightest area of your room near natural light.

To purchase 100% Pure foundation, visit Nourished Life.

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Learn how to create the perfect base for a natural glow with this post.

Beautiful skin starts within by eating clean, healthy foods. Have a look in our beauty foods  glossary  on what to eat for clear, toned and radiant skin.  Or read these posts

Top Foods for Healthy Glowing Skin. Click Here

How to be barefaced and beautiful.  Click Here

Skin Detox – Click Here

Or try one of our super quick, easy and tasty natural beauty recipes!  Like our anti-inflammatory super skin milk, alkalising go + glow smoothie or antioxidant rich pomegranate salad.

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