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100% pure makeup made from food

Why 100% pure cosmetics are so important for your health

We all want to present our most healthy, authentic selves every day and that starts with putting 100% pure ingredients in our saucepans – and on our skin.

A study on healthy eating trends around the world reveals around 75 per cent of people now believe they “are what they eat” and almost 80 per cent are actively using foods to forestall health issues and medical conditions.

At luk beautifood we understand that you want to look after your body and achieve optimal wellbeing by eating wholesome food and using safe, organic skincare products – so why not apply the same philosophy to your makeup?

In fact, it is the very reason I developed Lip Nourish lipsticks – to pack a nutritional punch using all-natural ingredients. I wanted to harness the benefits of healing foods, such as avocados, seeds and fruits.

These ‘superfoods’ contain antioxidants and anti-inflammatories are scientifically proven to calm skin issues naturally.

This is particularly important as science tells us skin is five to 10 times more absorbent on the face (and scalp) than most other areas of the body.

And consider this: research indicates the cumulative effects of individual (non-carcinogenic) chemicals you absorb could conspire to produce carcinogenic synergies.

So, by aiming for 100% pure cosmetics, packed with plant-based products, you will be ensuring your entire system remains free of potentially damaging poisons that could wreak havoc with your health.

Want totally clean makeup? Here’s how to pick it

It can be hugely time-consuming wading through beauty forums and websites to compare notes and pick the purest and most effective products.

Take a look at Etsy under the title ‘chemical-free’ and you will find more than 600 skincare and over 400 makeup offerings claiming to be full of non-toxic substances. But who can you trust?

To make it easy for you to find chemical-free makeup to complement your lipstick, I’ve done the research for you. Well actually, I did the research for me because I was looking for 100% pure cosmetics I could trust.
Lip Nourish Mandarin Spice Packaging - luk beautifood
I use the 100% Pure brand of plant-pigmented makeup from America. It is one of the only makeup brands in the world coloured from the antioxidant-rich pigments of fruits and vegetables.

When is a product 100% pure?

Look out for standard certifications under the names Cosmos (an international standard for organic and natural cosmetics), Organic Food Chain, Nature and NSF (US tick for all-natural products).

If you’re wondering which common skincare products don’t quite live up to their promise of being ‘natural’ and ‘organic’ you can find out here.

Many of the big international brands have started their own lines of ‘natural’ mineral makeups –but you may have to do your homework to ensure every ingredient is free of harmful contaminants that could irritate skin, interfere with hormones or even trigger cancer.

Happily, help is at hand if you download the Think Dirty app which rates personal and beauty products 1-10, with 10 being the worst ranking.

Sensitive skin?

If you suffer from very sensitive skin then healthy makeup alternatives are even more important.

The health of our skin cells is directly influenced by what nutrients are available to them. So slathering on chemical-laden cosmetics and lotions is never a good idea.

If you are searching for a low maintenance, fresh-faced appearance that follows the ‘less is more’ philosophy, stick to makeup that avoids chemical preservatives that can inflame sensitive skin. 100% Pure cosmetics use natural preservatives such as anti-bacterial herbs.

Real ingredients include Japanese honeysuckle, thyme, oregano, rosemary and lavender in a potent concentration of vitamins, antioxidants and anti-inflammatories that settle sensitive skin.

So, beauty and skincare essentials from 100% Pure and from course luk beautifood, have got your covered from top to toe to achieve a youthful, glowing complexion, naturally!

100 Percent Pure

100% Pure Cosmetics ~ 100% natural fruit pigmented makeup

To make it easier for you to shop 100% natural makeup and not just our delicious natural lipsticks, we research and recommend other makeup that we love and think you will too.

One of these products is 100% Pure Fruit Pigmented Makeup from America.

If you look after your body by eating healthy food and using organic skincare products why not apply the same philosophy to your makeup? I have hand selected a gorgeous collection of barely-there, nudes and naturals for you to create a healthy naked glow: that enviable effortless look we all crave.

With just a few products you can achieve radiant beauty that normally comes from eating organic food and living a nourished life.

Ideal for busy mums, young active girls and those of us that don’t want spend more than few minutes each morning applying makeup, there is something for everyone in this exciting all-natural range.

100 per cent pure

WHY IS 100% PURE SO GOOD?

Truly 100% Pure is health food for your skin! There are absolutely no synthetic chemicals, artificial fragrances or colours, no chemical preservatives, or toxins and the products are gluten free and suitable for vegetarians, some products are vegan too! It is one of the only makeup brands in the world coloured 100% from the antioxidant rich pigments of fruits and vegetables.

As much as 60% of topical skin-care products are absorbed through the skin and into the bloodstream,” says Dr. Nancy Lonsdorf.  “They should be consumed with the same prudence that we use to choose our breakfast cereal.” With this in mind, you can be at peace knowing that the 100% Pure products you are applying are 100% safe and 100% perfect for sensitive skin types.

MADE FROM FOOD GOOD ENOUGH TO EAT

100% natural, the range is packed full of antioxidant and nutrient rich foods – if you look after your body by eating healthy food and using organic skincare products why not apply the same philosophy to your makeup? These foods contain key nutrients to feed your skin and to keep it healthy, clear, hydrated, and wrinkle-free because as we know, the health of your skin cells is directly influenced by what nutrients are available to them

Check out 8 top skin foods for summer

Or why not whip up this delicious skin-loving GREEN SMOOTHIE

Eat these foods for Glowing, Healthy Skin

Take it one step further by studying our Skinfood Nutrient Table in depth

100% pure nail polish

NAIL POLISHES

Not only are the 100% Pure 10-free, natural nail polishes much better for your health than most conventional brands but they look stunningly beautiful on! The colours are strong and vibrant with a smooth, creamy consistency that glides on and dries quickly to a high long-lasting shine. One of the best parts is that one coat is all you need for a full strength colour.

100% pure lip gloss

WHO LOVES 100% PURE?

Kate Hudson, Jessica Alba, Eva Mendez, Madonna and Jennifer Aniston are just some of the international celebrities who swear by the 100% Fruit Pigmented range and it’s easy to see why this forward-thinking brand is such a worldwide sensation.

The pure range of colour cosmetics is particularly famous for their Black Tea Mascara (being a global best seller). Here’s what one of our darling customers Maggie Ball had to say about this wunderprod:

“I love this mascara. It’s so beautifully packaged, and goes on like a dream – no clumping at all. The end result is very natural – thickens and darkens my lashes without looking over-done or fake. The mascara lasts and lasts and doesn’t rub off, and washes off with a little cleanser at the end of the day. Best of all it’s not the slightest bit irritating for my sensitive eyes – no rubbing or itching like most other mascaras for me. I don’t think I’ll ever use anything else!”

100% pure mascara
ARE 100% PURE COSMETICS SUITABLE FOR SENSITIVE SKIN?

Because 100% Pure cosmetics do not contain chemical preservatives, synthetic dyes or artificial fragrances that can irritate the skin, they are perfect for sensitive skin!

Rather than using chemical preservatives, 100% Pure cosmetics use natural preservatives such as anti-bacterial herbs, this and other unique proprietary technologies distinguish the company from competitors. They stabilise active ingredients from oxidising using Japanese Honeysuckle, Thyme, Oregano, Goldenseal, Rosemary, Lavender and a high concentration of vitamins and antioxidants to naturally preserve all products.

If you’re wondering how to achieve the perfect naked face using 100% Pure essentials, then this tutorial will act as the perfect guide.

makeup bag

SHOP HEALTHY SKIN MAKEUP

Here’s what we recommend from this exciting collection – remember each product is made from 100% natural, vegan and/or organic ingredients and is lead-free and gluten-free. Huzzah!.

Face: 1 luminous face primer and 1 luminous creme highlighter, 2 tinted moisturising blemish balms to blur spots and lines – one for light & one for medium complexions. 4 Healthy Skin Foundations – full coverage. 4 Sheer water Foundations for a soft dewy complexion. 4 Flawless Skin Foundation Powder Cremes for different skin tones and 3 brightening concealers.

Lips – the perfect Naked Lip Creme (chubby) Pencil to line and fill lips before applying one of 7 sheer neutral shades of luk beautifood lipstick, luscious fruit pigmented Lip Glaze Lipsticks and 4 juicy lip glosses.

Eyes – the bare essentials! A Black Tea Mascara and Maracuja Oil Mascara and Black Tea liquid eyeliner + 6 ultra soft neutral eye shadows and the classic smokey eye grey. 2 Eyeliners in Black & Dark Cacao Brown and an eye brightening white pencil. 1 Chubby Chocolate & Champagne Eye Pencil + Pearl Stick Eyeliner in Periwinkle & a stunning Pretty Naked Palette featuring shades for the eyes and face. To top this all off we also have the stunning eyebrow powder gels in different shades to suit different hair colours.

Cheeks – Cherry Cheek & Lip Stain for beautiful pink, natural looking flushed look + fruit pigmented luminzer for a radiant glow & a summery Cocoa Glow Bronzer. Not to mention 2 gorgeous, luminous, satin-finish blushes in Raspberry and Chiffon.

Nails – 10-free nail polish for an understated healthy look + base & top coat.

You can purchase 100% natural lipstick from our shop.

100% Pure Fruit Pigmented Cosmetics: Behind the brand

There’s no doubt 100% Pure has taken the green beauty world by storm. You may have heard the buzz about this brand from makeup artists, natural cosmetic lovers or green beauty websites, or perhaps you’re beginning the transition to an all-natural makeup routine and want to find out more. That’s why today I thought I’d give you a bit of background information about 100% Pure, and also walk you through some of the star products from the range.

THE BRAND

100% Pure is free of any harmful toxins that are common in other cosmetics – because our skin absorbs what we put on it – it offers a range of fruit pigmented, high quality cosmetics that blend skin-healing food grade ingredients together with essential vitamins, nutrients and antioxidants for skin that positively glows and a makeup look that enhances your natural beauty.

The company not only creates healthy products for our body but also for the environment. Their American corporate offices are run by 100% solar energy,the company is 100% electric and their pure, biodegradable formulas are packaged with post consumer recycled plastic, glass, soda cans, paper and printed with biodegradable non toxic vegetable ink. Pretty impressive, right? They also just so happen to loves animals as much as we do and are completely cruelty free and charitable towards animal welfare.

From eco-friendly, organic & safe mascaras to tinted moisturisers, lipsticks and everything in between not to mention an impressive, transparent company ethos, this is pretty much a beauty brand you want to get behind.

THE INGREDIENTS

One thing that stood out for me when I first discovered 100% Pure is that their products were formulated from fruit pigments in place of artificial colouring. For example, they use fruits and foods like blueberries, blackberries, dark chocolate, and black tea to create shades like blue, purple, brown, and black, respectively. The best part? They smell really darn good!

Since 100% Pure products do not contain any synthetic chemicals, parabens, sulfates or harsh detergents, artificial fragrances or colours, phthalates, the products are even safe for kids to use!

100Pureessentials

What they’re formulated WITH:

– Antioxidants which protect us by fighting off the damaging free radicals.

– Natural preservatives and anti-bacterial herbs to stabilise active ingredients from oxidising. Their 100% natural preservative system uses Japanese Honeysuckle, Thyme, Oregano, Goldenseal, Rosemary, Lavender and a high concentration of vitamins and antioxidants, to preserve all products.

– Fruit and vegetable pigments meaning you get to apply all the healthy fruit antioxidants and fruit vitamins directly onto your skin and reap the benefits.

100pureeye

 

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What they’re formulated WITHOUT:

– NO perfumes and fragrances which are synthetic chemicals that do not have any medicinal or aroma therapeutic value. 100% Pure products smell delicious because what you smell is real. The wonderful aromas in 100% Pure products are from real fruits, pure essential oils, and pure absolutes. You will never find anything artificial.

– NO thickeners and emulsifiers which are considered to be cheap fillers. 100% Pure products are never diluted with water, alcohol, or any other baddies and are instead totally concentrated and perform at optimal level.

– NO harsh chemicals or toxins. This is pretty self-explanatory. No matter how hard the beauty business proclaims innocence, the undeniable truth is that many of the ingredients in makeup and skin care are toxic to our bodies and are known to disrupt the hormone system, and can be a factor in reproductive diseases and breast cancer. You’ll never find any of these harsh toxins in 100% Pureproducts. Every beneficial enzyme, vitamin and antioxidant remains intact in these luscious, healthy formulas because they do not undergo the usual procedure when it comes to producing cosmetics (e.g. saponified, clarified, deodorised, fractionated and heated to high temperatures).

100purepowder

 

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WHY WE LOVE IT

Because I actually formulate my own natural lipstick, I’m pretty well-versed on what works and what doesn’t live up to its promises. I can safely say for me personally – and on behalf of my happy customers – that 100% Pure isn’t just hearsay. It’s the real deal!

With just a few products from the 100% Pure range you can achieve radiant beauty that normally comes from eating organic food and living a nourished life.

Because 100% Pure does not contain harsh detergents, chemical preservatives, artificial fragrances that can irritate the skin, they are also perfect for sensitive skin and ideal for busy mums, young active girls and those of us that don’t want spend more than few minutes each morning applying makeup.

100-pure-eyeliner

 

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THE STAR PRODUCTS

While making the choice to ditch harsh chemicals from your beauty routine is great, it can be a rough transition if you’re not sure what you’re getting into. Many people wind up getting frustrated with green products, claiming they don’t work as well as chemical ones, and ultimately just give up on them. Because I consider a natural beauty shift like this to be such a worthwhile endeavour and because I am adamant that each carefully curated product from the 100% Pure range DOES work, I have laid out 6 core products that I know you’ll love and adore:

100%-Pure-Foundation

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FACE: 100% Pure Healthy Skin Foundation – full coverage & absolutely nourishing! Provides perfect coverage without looking or feeling heavy. You might also want to check out… Sheer water Foundation & Tinted Moisturiser for a soft dewy complexion.

CHEEKS: 100% Pure Cherry Lip & Cheek Stain – ‘Stains’ your skin for a gorgeous, ‘just pinched’ healthy natural glow. You might also want to check out… 100% Pure Fruit Pigmented Luminizer.

100pureconcealer

 

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BLEMISHES: 100% Pure Brightening Concealer Corrector – coloured with healthy yellow fruit pigments including anti-inflammatory turmeric to mask skin imperfections and banish dark circles. You might also want to check out… 100% Pure Flawless Skin Foundation Powder.

EYES: 100% Pure Pretty Naked Palette – Neutral barely-there shades for the eyes and illuminating the face. You might also want to check out… 100% Pure Eyeliner Pencil in Champagne & Chocolate.100pureborw

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EYEBROWS: 100% Pure Eyebrow Powder Gel – Eyebrow powder for every day and night use without smudging or creasing. You might also want to check out… 100% Pure Eyeliner.

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LIPS: 100% Pure Lip Glaze Lipstick – A creamy, semi shiny lipstick made from a base of lip softening avocado and cocoa butters and coloured from antioxidant rich fruit dyes. You might also want to check out… 100% Pure Lip Creamstick in Naked (tip: Line and fill lips before applying one of 7 sheer neutral shades of luk beautifood Lip Nourish lipstick).100puremascara

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LASHES: 100% Pure Maracuja Black Tea Mascara – Vegan mascara enriched with nutrient-rich Maracuja (passionfruit) oil that holds curls, lengthens and separates while creating luscious volume. You might also want to check out… 100% Pure Black Tea Liquid Eyeliner.

Featured image courtesy of Woman In Real Life

 

Got a question about 100% Pure? Leave a comment x

Barely There Makeup

Spring Makeup Tutorial: how to get the healthy naked glow

Presenting your Spring makeup tutorial! Now that the sunshine is peeking out from behind the clouds, it’s time to switch up your old routine with a range of skin loving natural makeup from 100% Pure [pigmented with real fruits and vegetables!]  plus our Lip Nourish Lipstick. Right in time for the fresh-faced season, we’re going to show you how to achieve that perfect naked glow using several simple techniques. Remember, less is more!

THE LOOK THIS SEASON

This Spring, barely-there makeup is more radiant than ever, giving the face dewy freshness and vibrancy. It’s out with matte skin and lips and in with an illuminated base with a touch of natural pigment fortified with super skin foods: think luminescent skin, luscious lips, earthy lids and va-va-voom lashes. The main focus is on healthy, nourished skin and makeup that wakes up. Darker shades are being replaced with a more seasonally appropriate colour palette (think pinks, peaches, and nudes—like our Lip Nourish in Rose Lime and Lip Nourish in Chai Shimmer) and these same soft and pretty hues will let your natural beauty radiate. Here’s what green makeup artist, Carla Jones, had to say about mastering a naked glow in less than 5 minutes with the bare (faced) basics Spring makeup tutorial.

Foundation

FOR YOUR SKIN

STEP ONE: For full coverage that’s not too heavy on the skin, apply 100% Pure Tinter Moisturiser [which is not only moisturising but is packed full of skin loving antioxidants and vitamins!] by starting at the centre of your face and blending outwards. I recommend using a good quality vegan makeup brush, then use your fingers to smudge any brush lines. If you’re pressed for time, fingers can work just as well – just be sure to make sure they’re clean! This super light and nourishing tinted moisturiser gives great buildable coverage and a gorgeous fresh, dewy finish.

TIP: If you’re worried about your makeup sweating off when it’s sunny off, try adding a primer underneath your base. 100% Pure Luminous Face Primer (due back in stock soon!) is a luxurious and illuminating organic formula packed with superfruits that will brighten your complexion while laying down the perfect canvas for makeup application.

STEP TWO: If you have dark circles, pigmentation or spots you want to hide, apply a little 100% Pure Brightening Concealer in White Peach beforehand or simply build the tinted moisturiser a little more in those areas.Your essential for the perfect naked glow

TIP: Courtesy of the strobe trend, skin that looks lit by a pearlised glow from within is definitely trending right now. Get the look by adding 100% Pure Luminous Creme in Starlight along the along the top of the cheekbones, nose bridge and on the cupids bow – so all the places where the sun would naturally hit. This cream highlighter gives natural light-reflecting coverage to let the light shine through, offering an incredible candlelit glow to your facial features.

STEP THREE: To give your face an instant lift , apply a little 100% Pure Cherry Lip and Cheek Stain by smiling in the mirror to find the apples of cheeks and apply it in an upwards motion with one finger, using the other clean fingers to blend. 

TIP: Contouring, or sculpting, adds shadows to enhance bone structure and give the appearance of depth so if you want a bit of a sunkissed glow, swish on some 100% Pure Cocoa Glow Bronzer to the underside of the cheekbones, down the sides of the nose, along your hairline and jawline, and in the depth of the temples.

eyeshadow

FOR YOUR EYES

STEP FOUR: To shape the face, apply the 100% Pure Eyebrow Gel (I love the shade ‘Brunette’) using an angular brush and simply fill in any gaps or blonde patches in your brow hairs – do not colour in the whole eyebrow!

STEP FIVE: Then, using a brush, apply a light layer of  100% Pure Eye shadow in Vanilla Sugar all over the eyelids.

TIP: If you want a do-it-all eyeshadow palette, you can’t look past 100% Pure Fruit Pigmented Pretty Naked Palette which contains universally flattering soft, neutral tones for every day use.

STEP SIX: Apply a subtle line of dark eye shadow ( Cashmere for a greeny/brown eye) to the top corner of the eyelid so you get that definition around the top of the eyes without the dramatic ‘cat eye’ look. Do not apply any eyeshadow/eyeliner to the bottom eyelids as this will make your eyes appear smaller.

TIP: To wake up your eyes and give off the appearance of 8 hours of sleep, apply 100% Pure Bright Eyes Creamy White Liner to the lower waterline to really make your eyes pop.

STEP SEVEN: Apply a coat of 100% Pure Black Tea Pigmented Mascara onto curled lashes to enhance your eyes even further.

Lip Nourish

FOR YOUR LIPS

STEP EIGHT: Finish off your barely-there look with your favourite Lip Nourish Lipstick! Try Tea Rose for a my-lips-but-better appeal, or any of the other universally flattering shades to keep your pout nourished and protected, and looking their kissable best. You can even add a dab of 100% Pure Fruit Pigmented Shimmery Lip Gloss White Peach in the centre of your kissers to make them look plumped up, luscious and bursting with Spring-appropriate ripeness.

TIP: Spritz on a refreshing skin tonic over your breathable makeup to set it all into place, and hydrate your skin endlessly.

STEP NINE: Finish off your look with a pop of chic floral pink on the nails a la 100% Pure 10 Free Nail Polish in 12:51. The toxin-free formula features a subtle, natural and sophisticated finish perfect for your Spring repertoire.

TIP: Don’t forget to thoroughly cleanse your face every night to remove the day’s face.

Lip Nourish

Take it one step further and spring into the season by collecting all seven of our eco-chic, colour fabric wraps that encase our signature seven Lip Nourish shades by clicking here!

Let us know if you’ll be sporting this fresh-faced look this season in the comments!

5 Beauty tips for women over 40 you might have never heard of

I think I can speak for the majority of wonderful over forty beauties when I say, most of us would like to age gracefully and still feel as stunning and as radiant as we were in our youthful hey days as we live out our 40s and cross our 50’s and beyond. Here are 5 beauty tips for women over 40.

I’ve never look at updating or enhancing my appearance as a bad thing! Makeup and a healthy routine makes me feel younger, energised and alive, and I have fun experimenting and changing my routine as I age to ensure my face gets a little tune-up and complements my best assets not to mention enhances my inner beauty. And trust me when I say, it all comes down to finding the right cosmetics, lifestyle and skincare routine that fits your age group.

When the products of your past are no longer working, all you need to do is make a few tweaks to ensure you remain a fresh-faced beauty, and today I’m dishing out all of my 5 best beauty tips for women over 40  that I’ve picked up along the way to help you do just that!

100% Pure Healthy Skin Foundation

RADIANT SKIN

I’ve never been one for caking on makeup (in fact, I love wearing a lick of my Lip Nourish lipstick on its own!) but I do love the look of skin that exudes dewy freshness. Sometimes a bit of cosmetics magic can assist this process.

After the age of 40, skin becomes thinner, making the complexion a bit duller and paler. That’s because as we start to approach menopause, oestrogen levels drop, which makes skin drier, so hydrating liquid formulas are best.

Yellows and golden undertones are the foundation of youth, so foundation formulas which contain warming colours and nourishing ingredients will help lift the complexion and balance out redness and broken capillaries, not to mention add back colour and depth to the face.

A few finishing sweeps of the 100% Pure Healthy Skin Foundation is perfect for achieving a healthy glow. If you notice any shine, a swish of 100% Pure Flawless Skin Foundation Powder Creme on the nose, forehead and cheeks should do the trick, but it’s best to avoid under the eyes and cheeks as powders have a tendency to cake and settle into fine lines especially around these areas. You might also want to apply the stunning 100% Pure

TIP: Blot powder build up or greasy areas with a tissue after foundation application.

100% Pure Brow Powder Gel

BEAUTIFUL BROWS

Full, defined brows make the face appear younger and more youthful. But eyebrows have a tendency to get sparser and can fade over time. Thankfully, a bit of brow powder should fix this. Fill in thin areas and pump up fading colour with the 100% Pure Brow Powder Gel. If you have bald spots in your brows, use a pencil first, then apply powder on top for more coverage.

TIP: Never over-pluck your brow hairs or pluck out the grey hairs (although it is very tempting!), as this can destroy the follicle, which in turn creates a gap where hair will no longer grow.

100% PURE LUMINESCENT POWDER

LUMINOUS CHEEKS

When you were a kid, your cheeks had a permanent rosy glow. Wouldn’t it be wonderful to get that same flush back?

As we age, the cheeks begin to lose their rosiness because blood circulation to the skin becomes less active. Whenever I’m adding any pigment to my skin, I opt for warm, bright tones like peaches and pinks (like the 100% Pure Fruit Pigmented Luminizer – new instore today) which are flattering tones for mature skin.

TIP: Play up your cheekbones by applying blush along the tops of the cheekbones instead of just on the apples of your cheeks. Add a sweep of cream bronzer just underneath to make them stand out.

luk beautifood Tea Rose Lip Nourish

LUSCIOUS LIPS

Ah, youthful lips – my specialty. Sun rays, unhealthy lifestyle habits, along with natural ageing, cause the collagen in lips to break down, which is why they tend to shrink and get dry with age.

My luk beautifood Lip Nourish Lipsticks have been formulated to provide the pout with a kiss of anti-ageing goodness, via the plethora of healthy ingredeints jam-packed with youth-inducing nutrients, omega 3’s, antioxidants and superfoods. Apply each day and night for a plumped-up, nourished, healthy looking set of kissers and never experience dry lips again.

TIP: For younger-looking lips, opt for lighter, sheer shades such as light pinks, brown and corals.

eye palette

PEPPED UP PEEPERS

As you get older, the eyelid skin has a tendency to shrink because the skin above the eyes starts to droop. That’s why it’s important to keep your make up refined and not loud with cream-based formulas and subtle hues. Avoid glitter and shimmery shades and opt for the 100% Pure Natural Fruit Pigmented Eyeshadow or 100% Pure Fruit Pigmented Pretty Naked Palette in neutral colours which will universally complement any eye colour or you might want to opt for the do-it-all 100% Pure

As for fine lines and wrinkles around the eyes? The 100% Pure Brightening Concealer is your star product! It masks imperfections like veins and age spots (which become more obvious as eyelid skin thins) and conceals blue-based dark under eye circles.

TIP: Place concealer on the inner corners of the eyes to counteract darkness and drag it out to the end of the eye where it could settle into laugh lines, making fine lines more pronounced. You might also want to use a good under eye gel or an under eye cream beneath the concealer that will nourish your eyes and get rid of the fine lines and wrinkles while you sleep.

HEALTHY FROM THE INSIDE OUT

I’ve always had a minimalist approach to beauty, because I think the secret to looking naturally healthy and polished, resides in a good diet and weekly exercise. When you’re eating foods that help keep your digestive system in optimal shape and when you keep active, this promotes circulation as well as supple skin and therefore an unrivaled glow. To access the fountain of youth, you don’t have to live at the gym or go on juice cleanses every single day. Go for walks in a nearby park or try some stretches at your desk. Eat plenty of fruit, colourful vegetables and lean meats, and limit dairy, carbs and sugar.

TIP: Don’t forget to aim for seven to eight hours of sleep each night and drink a minimum of 2 litres of water per day. Your body needs this time to rest and recover and requires ample hydration, so you don’t look older than you are.

Black Tea Mascara

LUSTROUS LASHES

Just like brow hair thins and fades, so too can lashes. Thickening, volumising mascara formulas sound good in theory, but on older lashes, which tend to be thinner and lighter, they’re just adding weight. Worst yet, if your mascara is formulated with toxins, this can also cause thinning and lash degeneration. So make sure you’re applying only healthy ingredients to your eye curtains like the 100% Pure 100% Pure Black Tea Ultra Lengthening Mascara. The dark brown shade is most complementing for older peepers as it’s not too bold, yet creates a nice impact around the eyes and conditions the lashes so they remain lustrous, glossy, lifted and strong.

TIP: Start by using an eyelash curler and then apply your mascara. Wiggle the wand at the base and push up as you apply for even more lift.

BE HAPPY

Keeping happy is one of the most important factors to looking beautiful and glowy over the age of 40. Stress, a busy lifestyle and everything else that goes with it can make being perpetually cheerful difficult, but it does make all the difference. Aim to try to have happy and exude positive thoughts even when the going gets tough. It gets reflected in your personality and even your skin! What is more important is that you, no matter at what age you are, should love yourself and your appearance and feel delicious from the inside out!

Image via Shutterstock.com

cindy luken signature

What are your beauty tips for fabulous over forty beauties? Leave a comment x

100% Pure Nail Polish

Spring Clean your Nails with 100% Pure Toxin-Free Nail Polish!

Newsflash: those adorable little nail polish bottles lined up on your basin may be doing you more harm than good. While a coat of fresh lacquer can indeed brighten a mood and complement an outfit, the cold hard truth is that many of these varnishes have a dirty little secret: they’re filled to the brim with chemicals, the same gunk used to make car paint. Yep, a medley of toxic nasties are what you’re dipping your finger and toenails in – gross!100% Pure Nail Polish

Some nail polish brands have nearly 30 chemicals all combined, and you can only imagine the damage this is doing to not only the nail bed but the delicate skin surrounding the nails.

Not only can these harsh chemicals be bad for the environment, but they pose a health risk for you and your loved ones due to the harsh fumes that are easily ingested. They can also make your nails become brittle – and fast! In particular, pregnant women, asthmatics and children should all avoid toxic nail polish and removers.

100% Pure Nail Polish Luk Beautifood

TOP 3 CHEMICALS TO AVOID WHEN SELECTING NAIL POLISH

When reading the back of your polish label, steer clear of the following ingredients:

– Toulene– A solvent typically found in gasoline that is known to cause reproductive harm and dizziness

– Formaldehyde– A known carcinogen found in many nail polishes that can be extremely irritating an trigger allergic reactions. There are strict warnings to avoid inhalation or skin contact.

– Dibutyl phthalate (DBP) -This chemical is banned in Europe and is known to cause reproductive problems and trigger asthma. This has been classified as containing the highest danger level and is known to cause potential organ issues and endocrine disruption.

100% Pure Nail Polish by Luk Beautifood

DON’T EVEN GET US STARTED ON NAIL SALONS!

Although attending your local nail salon may be a special treat, the chemical aroma when you enter one of your selective pampering havens should be a red flag for potential toxicity.

The solution? Bring along your own toxin-free polishes and ask your nail stylist to paint your fingers and/or toes accordingly and don’t forget to ask what ingredients they use in their products if you can. You should especially skip the nail salon when pregnant, and try to avoid using polishes that aren’t 3 or 5 free during this stage.

Gel manicures are just as bad as regular ones, as they coat the nails with multiple methacrylate chemicals that can cause itching, burning, scaling and hives so try to skimp on these (we know it’s hard!).

Nail polish removers are equally problematic and the fumes are especially harmful, so opt for acetone-free, toxin-free and less harsh formulas.

100% Natural Nail Polish

100% PURE HERE TO SAVE THE DAY

Despite there being a huge array of polish woes when it comes to conventional formulas, luckily there exists a range of brands who offer toxic-free, 3-free or 5-free options for lacquer lovers.

100% Pure toxin-free nail polish takes it one step further and are actually a whopping 10-free… there really is light at the end of the fumey tunnel!!

Not only are these natural nail polishes much better for you but they look stunningly beautiful on! The colours are strong and vibrant with a smooth, creamy consistency that glides on and dries quickly to a high long-lasting shine. One of the best parts is that one coat is all you need for a full strength colour.

100% Natural Nail Polish

The ten-free formula does NOT contain any of the common toxins found in other nail polishes, including formaldehyde, toluene, DBP, camphor, formaldehyde resin, xylene, parabens, fragrances or phthalates.

The luxury, eco-minded formulas are cruelty-free, vegan, and made in the USA. There also just so happens to be so many gorgeous colours available right in time for Spring and Summer. Knowing that your product is helping the Earth and your nails is well worth it.

100% Natural Nail Polish

So if you’re just starting to green up your nail polish shelf, why not give these bottles of natural goodness a go and treat your tootsies the healthy and safe way?

We’ve taken it one step further so you can reap the full benefits of clean beauty products by matching your Luk Beautifood Lip Nourish shade with your 100% Pure Polish!

100% Natural Nail Polish and Lip Nourish

TOP/DOWN

ROW 1: Match Chai Shimmer Lip Nourish with 100% Pure 10 Free Creamy Nude Beige Nail Polish in ‘Velouria’

ROW 2: Match Vanilla Chocolate Lip Nourish with 100% Pure 10 Free Delicious Deep Cherry Red Nail Polish in ‘Pie’

ROW 3: Match Rose Lime Lip Nourish with 100% Pure 10 Free Chic French Manicure Nude Nail Polish in ’12:51′

100% Natural Nail Polish and Lip Nourish

TOP/DOWN

ROW 1: Match Nude Cinnamon Lip Nourish with 100% Pure 10 Free Ridge Filler Base

ROW 2: Match Pink Juniper Lip Nourish with 100% Pure 10 Free Nail Polish in ‘Gelato’

ROW 3: Match Tea Rose Lip Nourish with 100% Pure 10 Free Nail Polish in ‘Juice’

Happy painting, natural beauties!

Do you use nail polish? Have you ever looked at toxin-free nail polish options?

100% Pure foundation guide, naural makeup

How To Choose 100% Pure Foundation Online

Discover your perfect shade in your perfect formula of 100% Pure products  to further reveal your natural beauty rather than covering it up. By matching your skin tone, you can create your perfect looking skin while highlighting your best features such as making your eyes pop or your lips luscious…or both!  100% Pure natural foundations  are filled with skin-loving ingredients and can do everything from hiding ‘imperfections’ (pimples, sunspots, dark patches) to evening out and enhancing your skin tone.

Depending on your skin type and the occasion, your foundation base and how you apply it (brush or fingers) and the finish you prefer (matt or dewy, full or sheer coverage) what you choose will vary so we have made sure we have the basics to help you create the perfect base for a flawless, natural glow.

And the icing on the cake is the entire range is pigmented with skin-healthy fruits and vegetables instead of synthetics dyes, not to mention chemical preservative and synthetic fragrance free, cruelty free, vegan and zero petroleum derived ingredients.

Type of Products
1. Healthy Skin Foundation with super fruits

A full coverage natural foundation are for those days or occasions when you want more!  A lot of traditional foundations leave your face looking and feeling caked, heavy and unnatural. But the 100% Pure Healthy Skin Foundation gives you a full coverage that you want whilst looking natural. It is also made with superfruits and antioxidants – yes there is a reason why it’s called the ‘healthy skin foundation’! This richly pigmented creamy formula will also conceal imperfections, but also even out and perfect skin tone without damaging your skin or clogging your pores, leaving you with a flawless, matt finish.

#tip for normal to dry skin moisturise or use a facial oil before applying as it dries quickly.

2. Sheer Water Foundation – with vitamins and antioxidants

Yes you read correctly! A must-have for all seasons when your skin needs a little extra moisture and you want that ‘dewy’ look,  this is the perfect foundation for everyday wear. The 100% Pure Water Foundation gives sheer, natural coverage to blur imperfections and even skin tone whilst giving you lasting hydration. It is quite sheer compared to the tinted moisturiser and foundation, so if you want to hide any imperfections, best to use a concealer underneath or some light powder of the top. It has the most ‘natural skin’ and dewy finish of all.

3. Tinted Moisturiser – with antioxidants

A tinted moisturiser is a great all rounder for anyone and is perfect for just about any occasion. It is almost a combination of the above 2 styles.  100% Pure tinted moisturiser is all natural and will help conceal imperfections and even skin tone without that cakey foundation feel, but is also buildable for when you want little bit of extra coverage.  Coloured with antioxidant rich, fruit and vegetable pigments it will also nourish your skin whilst you wear and give you an even natural glow. It is suitable for all skin types. This product is very popular.

4. Brightening Concealer
The 100% Pure Brightening concealer not only hides dark circles around the eyes but is made with antioxidant rich green tea and raw coffee beans to reduce puffiness and brighten the skin! It can also be used to conceal blemishes and pigmentation. It is made with rosehip oil to nourish delication skin around the eyes and prevent dryness. It is highly pigmented / dense.

5. Flawless Foundation Powder – with ground rice

If you prefer a powder foundation or you have particularly oily skin, the 100% Pure Flawless Skin Foundation Powder is the perfect choice. It is a super lightweight face powder that gives you a beautiful flawless poreless complexion. With oil absorbing rice powders and a talc free base, this powder even out and purifies skin. It can be used alone but works even better over a tinted moisturiser for a matte finish.

It is packed with anti-ageing vitamins: antioxidants, purifying eucalyptus and soothing rose, calendula and camomile petals. The rice powder absorbs oil to keep your face fresh. Use as is or over the top of any of the above for more coverage.

100% Pure foundations

L to R – Coverage Heaviest to lightest:  Brightening Concealer, Healthy Skin Foundation, Tinted Moisturiser, Sheer Water Foundation

How to match foundation – colour selection

When you sample a foundation, the ideal place for shade matching is natural daylight, inside near a window. On clean facial skin, test three foundation shades closest to your skin tone in vertical lines near the jawbone. Blend each shade in and look for the shade that blends the most naturally with your skin.

100% Pure foundation shades
For light SKIN TONES select Creme.

For light medium SKIN TONES select WhitePeach .

For medium SKIN TONES select Peach Bisque.

For tanned SKIN TONES select Golden Peach.

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Top 3 tips for creating the perfect base:

1. On clean skin, apply concealer under eyes and over any spots you wish to cover. Be sure to choose a concealer that is one shade lighter than your skin and blend it well. If you have fine lines, particularly around the eyes, apply the conceal after your foundation to prevent it from creasing.

2. Choose the most suitable foundation for your skin type.  For dry skin, try the tinted moisturiser or healthy skin foundation, and for oily skin, try powder on its own or over the water foundation. If you have particularly dry or dull skin, apply a dry oil or beauty balm first to achieve a more dewy, fresh finish.

3. The best way to apply any foundation is with a clean, vegan foundation brush, starting from the middle of your face and buffing the foundation outwards and blend past your jaw line.  To make sure your foundation isn’t patchy or cakey, apply it in the brightest area of your room near natural light.

To purchase 100% Pure foundation, visit Nourished Life.

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Learn how to create the perfect base for a natural glow with this post.

Beautiful skin starts within by eating clean, healthy foods. Have a look in our beauty foods  glossary  on what to eat for clear, toned and radiant skin.  Or read these posts

Top Foods for Healthy Glowing Skin. Click Here

How to be barefaced and beautiful.  Click Here

Skin Detox – Click Here

Or try one of our super quick, easy and tasty natural beauty recipes!  Like our anti-inflammatory super skin milk, alkalising go + glow smoothie or antioxidant rich pomegranate salad.

No products found which match your selection.

100% pure makeup made from food

Why 100% pure cosmetics are so important for your health

We all want to present our most healthy, authentic selves every day and that starts with putting 100% pure ingredients in our saucepans – and on our skin.

A study on healthy eating trends around the world reveals around 75 per cent of people now believe they “are what they eat” and almost 80 per cent are actively using foods to forestall health issues and medical conditions.

At luk beautifood we understand that you want to look after your body and achieve optimal wellbeing by eating wholesome food and using safe, organic skincare products – so why not apply the same philosophy to your makeup?

In fact, it is the very reason I developed Lip Nourish lipsticks – to pack a nutritional punch using all-natural ingredients. I wanted to harness the benefits of healing foods, such as avocados, seeds and fruits.

These ‘superfoods’ contain antioxidants and anti-inflammatories are scientifically proven to calm skin issues naturally.

This is particularly important as science tells us skin is five to 10 times more absorbent on the face (and scalp) than most other areas of the body.

And consider this: research indicates the cumulative effects of individual (non-carcinogenic) chemicals you absorb could conspire to produce carcinogenic synergies.

So, by aiming for 100% pure cosmetics, packed with plant-based products, you will be ensuring your entire system remains free of potentially damaging poisons that could wreak havoc with your health.

Want totally clean makeup? Here’s how to pick it

It can be hugely time-consuming wading through beauty forums and websites to compare notes and pick the purest and most effective products.

Take a look at Etsy under the title ‘chemical-free’ and you will find more than 600 skincare and over 400 makeup offerings claiming to be full of non-toxic substances. But who can you trust?

To make it easy for you to find chemical-free makeup to complement your lipstick, I’ve done the research for you. Well actually, I did the research for me because I was looking for 100% pure cosmetics I could trust.
Lip Nourish Mandarin Spice Packaging - luk beautifood
I use the 100% Pure brand of plant-pigmented makeup from America. It is one of the only makeup brands in the world coloured from the antioxidant-rich pigments of fruits and vegetables.

When is a product 100% pure?

Look out for standard certifications under the names Cosmos (an international standard for organic and natural cosmetics), Organic Food Chain, Nature and NSF (US tick for all-natural products).

If you’re wondering which common skincare products don’t quite live up to their promise of being ‘natural’ and ‘organic’ you can find out here.

Many of the big international brands have started their own lines of ‘natural’ mineral makeups –but you may have to do your homework to ensure every ingredient is free of harmful contaminants that could irritate skin, interfere with hormones or even trigger cancer.

Happily, help is at hand if you download the Think Dirty app which rates personal and beauty products 1-10, with 10 being the worst ranking.

Sensitive skin?

If you suffer from very sensitive skin then healthy makeup alternatives are even more important.

The health of our skin cells is directly influenced by what nutrients are available to them. So slathering on chemical-laden cosmetics and lotions is never a good idea.

If you are searching for a low maintenance, fresh-faced appearance that follows the ‘less is more’ philosophy, stick to makeup that avoids chemical preservatives that can inflame sensitive skin. 100% Pure cosmetics use natural preservatives such as anti-bacterial herbs.

Real ingredients include Japanese honeysuckle, thyme, oregano, rosemary and lavender in a potent concentration of vitamins, antioxidants and anti-inflammatories that settle sensitive skin.

So, beauty and skincare essentials from 100% Pure and from course luk beautifood, have got your covered from top to toe to achieve a youthful, glowing complexion, naturally!

100 Percent Pure

100% Pure Cosmetics ~ 100% natural fruit pigmented makeup

To make it easier for you to shop 100% natural makeup and not just our delicious natural lipsticks, we research and recommend other makeup that we love and think you will too.

One of these products is 100% Pure Fruit Pigmented Makeup from America.

If you look after your body by eating healthy food and using organic skincare products why not apply the same philosophy to your makeup? I have hand selected a gorgeous collection of barely-there, nudes and naturals for you to create a healthy naked glow: that enviable effortless look we all crave.

With just a few products you can achieve radiant beauty that normally comes from eating organic food and living a nourished life.

Ideal for busy mums, young active girls and those of us that don’t want spend more than few minutes each morning applying makeup, there is something for everyone in this exciting all-natural range.

100 per cent pure

WHY IS 100% PURE SO GOOD?

Truly 100% Pure is health food for your skin! There are absolutely no synthetic chemicals, artificial fragrances or colours, no chemical preservatives, or toxins and the products are gluten free and suitable for vegetarians, some products are vegan too! It is one of the only makeup brands in the world coloured 100% from the antioxidant rich pigments of fruits and vegetables.

As much as 60% of topical skin-care products are absorbed through the skin and into the bloodstream,” says Dr. Nancy Lonsdorf.  “They should be consumed with the same prudence that we use to choose our breakfast cereal.” With this in mind, you can be at peace knowing that the 100% Pure products you are applying are 100% safe and 100% perfect for sensitive skin types.

MADE FROM FOOD GOOD ENOUGH TO EAT

100% natural, the range is packed full of antioxidant and nutrient rich foods – if you look after your body by eating healthy food and using organic skincare products why not apply the same philosophy to your makeup? These foods contain key nutrients to feed your skin and to keep it healthy, clear, hydrated, and wrinkle-free because as we know, the health of your skin cells is directly influenced by what nutrients are available to them

Check out 8 top skin foods for summer

Or why not whip up this delicious skin-loving GREEN SMOOTHIE

Eat these foods for Glowing, Healthy Skin

Take it one step further by studying our Skinfood Nutrient Table in depth

100% pure nail polish

NAIL POLISHES

Not only are the 100% Pure 10-free, natural nail polishes much better for your health than most conventional brands but they look stunningly beautiful on! The colours are strong and vibrant with a smooth, creamy consistency that glides on and dries quickly to a high long-lasting shine. One of the best parts is that one coat is all you need for a full strength colour.

100% pure lip gloss

WHO LOVES 100% PURE?

Kate Hudson, Jessica Alba, Eva Mendez, Madonna and Jennifer Aniston are just some of the international celebrities who swear by the 100% Fruit Pigmented range and it’s easy to see why this forward-thinking brand is such a worldwide sensation.

The pure range of colour cosmetics is particularly famous for their Black Tea Mascara (being a global best seller). Here’s what one of our darling customers Maggie Ball had to say about this wunderprod:

“I love this mascara. It’s so beautifully packaged, and goes on like a dream – no clumping at all. The end result is very natural – thickens and darkens my lashes without looking over-done or fake. The mascara lasts and lasts and doesn’t rub off, and washes off with a little cleanser at the end of the day. Best of all it’s not the slightest bit irritating for my sensitive eyes – no rubbing or itching like most other mascaras for me. I don’t think I’ll ever use anything else!”

100% pure mascara
ARE 100% PURE COSMETICS SUITABLE FOR SENSITIVE SKIN?

Because 100% Pure cosmetics do not contain chemical preservatives, synthetic dyes or artificial fragrances that can irritate the skin, they are perfect for sensitive skin!

Rather than using chemical preservatives, 100% Pure cosmetics use natural preservatives such as anti-bacterial herbs, this and other unique proprietary technologies distinguish the company from competitors. They stabilise active ingredients from oxidising using Japanese Honeysuckle, Thyme, Oregano, Goldenseal, Rosemary, Lavender and a high concentration of vitamins and antioxidants to naturally preserve all products.

If you’re wondering how to achieve the perfect naked face using 100% Pure essentials, then this tutorial will act as the perfect guide.

makeup bag

SHOP HEALTHY SKIN MAKEUP

Here’s what we recommend from this exciting collection – remember each product is made from 100% natural, vegan and/or organic ingredients and is lead-free and gluten-free. Huzzah!.

Face: 1 luminous face primer and 1 luminous creme highlighter, 2 tinted moisturising blemish balms to blur spots and lines – one for light & one for medium complexions. 4 Healthy Skin Foundations – full coverage. 4 Sheer water Foundations for a soft dewy complexion. 4 Flawless Skin Foundation Powder Cremes for different skin tones and 3 brightening concealers.

Lips – the perfect Naked Lip Creme (chubby) Pencil to line and fill lips before applying one of 7 sheer neutral shades of luk beautifood lipstick, luscious fruit pigmented Lip Glaze Lipsticks and 4 juicy lip glosses.

Eyes – the bare essentials! A Black Tea Mascara and Maracuja Oil Mascara and Black Tea liquid eyeliner + 6 ultra soft neutral eye shadows and the classic smokey eye grey. 2 Eyeliners in Black & Dark Cacao Brown and an eye brightening white pencil. 1 Chubby Chocolate & Champagne Eye Pencil + Pearl Stick Eyeliner in Periwinkle & a stunning Pretty Naked Palette featuring shades for the eyes and face. To top this all off we also have the stunning eyebrow powder gels in different shades to suit different hair colours.

Cheeks – Cherry Cheek & Lip Stain for beautiful pink, natural looking flushed look + fruit pigmented luminzer for a radiant glow & a summery Cocoa Glow Bronzer. Not to mention 2 gorgeous, luminous, satin-finish blushes in Raspberry and Chiffon.

Nails – 10-free nail polish for an understated healthy look + base & top coat.

You can purchase 100% natural lipstick from our shop.

100% Pure Fruit Pigmented Cosmetics: Behind the brand

There’s no doubt 100% Pure has taken the green beauty world by storm. You may have heard the buzz about this brand from makeup artists, natural cosmetic lovers or green beauty websites, or perhaps you’re beginning the transition to an all-natural makeup routine and want to find out more. That’s why today I thought I’d give you a bit of background information about 100% Pure, and also walk you through some of the star products from the range.

THE BRAND

100% Pure is free of any harmful toxins that are common in other cosmetics – because our skin absorbs what we put on it – it offers a range of fruit pigmented, high quality cosmetics that blend skin-healing food grade ingredients together with essential vitamins, nutrients and antioxidants for skin that positively glows and a makeup look that enhances your natural beauty.

The company not only creates healthy products for our body but also for the environment. Their American corporate offices are run by 100% solar energy,the company is 100% electric and their pure, biodegradable formulas are packaged with post consumer recycled plastic, glass, soda cans, paper and printed with biodegradable non toxic vegetable ink. Pretty impressive, right? They also just so happen to loves animals as much as we do and are completely cruelty free and charitable towards animal welfare.

From eco-friendly, organic & safe mascaras to tinted moisturisers, lipsticks and everything in between not to mention an impressive, transparent company ethos, this is pretty much a beauty brand you want to get behind.

THE INGREDIENTS

One thing that stood out for me when I first discovered 100% Pure is that their products were formulated from fruit pigments in place of artificial colouring. For example, they use fruits and foods like blueberries, blackberries, dark chocolate, and black tea to create shades like blue, purple, brown, and black, respectively. The best part? They smell really darn good!

Since 100% Pure products do not contain any synthetic chemicals, parabens, sulfates or harsh detergents, artificial fragrances or colours, phthalates, the products are even safe for kids to use!

100Pureessentials

What they’re formulated WITH:

– Antioxidants which protect us by fighting off the damaging free radicals.

– Natural preservatives and anti-bacterial herbs to stabilise active ingredients from oxidising. Their 100% natural preservative system uses Japanese Honeysuckle, Thyme, Oregano, Goldenseal, Rosemary, Lavender and a high concentration of vitamins and antioxidants, to preserve all products.

– Fruit and vegetable pigments meaning you get to apply all the healthy fruit antioxidants and fruit vitamins directly onto your skin and reap the benefits.

100pureeye

 

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What they’re formulated WITHOUT:

– NO perfumes and fragrances which are synthetic chemicals that do not have any medicinal or aroma therapeutic value. 100% Pure products smell delicious because what you smell is real. The wonderful aromas in 100% Pure products are from real fruits, pure essential oils, and pure absolutes. You will never find anything artificial.

– NO thickeners and emulsifiers which are considered to be cheap fillers. 100% Pure products are never diluted with water, alcohol, or any other baddies and are instead totally concentrated and perform at optimal level.

– NO harsh chemicals or toxins. This is pretty self-explanatory. No matter how hard the beauty business proclaims innocence, the undeniable truth is that many of the ingredients in makeup and skin care are toxic to our bodies and are known to disrupt the hormone system, and can be a factor in reproductive diseases and breast cancer. You’ll never find any of these harsh toxins in 100% Pureproducts. Every beneficial enzyme, vitamin and antioxidant remains intact in these luscious, healthy formulas because they do not undergo the usual procedure when it comes to producing cosmetics (e.g. saponified, clarified, deodorised, fractionated and heated to high temperatures).

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WHY WE LOVE IT

Because I actually formulate my own natural lipstick, I’m pretty well-versed on what works and what doesn’t live up to its promises. I can safely say for me personally – and on behalf of my happy customers – that 100% Pure isn’t just hearsay. It’s the real deal!

With just a few products from the 100% Pure range you can achieve radiant beauty that normally comes from eating organic food and living a nourished life.

Because 100% Pure does not contain harsh detergents, chemical preservatives, artificial fragrances that can irritate the skin, they are also perfect for sensitive skin and ideal for busy mums, young active girls and those of us that don’t want spend more than few minutes each morning applying makeup.

100-pure-eyeliner

 

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THE STAR PRODUCTS

While making the choice to ditch harsh chemicals from your beauty routine is great, it can be a rough transition if you’re not sure what you’re getting into. Many people wind up getting frustrated with green products, claiming they don’t work as well as chemical ones, and ultimately just give up on them. Because I consider a natural beauty shift like this to be such a worthwhile endeavour and because I am adamant that each carefully curated product from the 100% Pure range DOES work, I have laid out 6 core products that I know you’ll love and adore:

100%-Pure-Foundation

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FACE: 100% Pure Healthy Skin Foundation – full coverage & absolutely nourishing! Provides perfect coverage without looking or feeling heavy. You might also want to check out… Sheer water Foundation & Tinted Moisturiser for a soft dewy complexion.

CHEEKS: 100% Pure Cherry Lip & Cheek Stain – ‘Stains’ your skin for a gorgeous, ‘just pinched’ healthy natural glow. You might also want to check out… 100% Pure Fruit Pigmented Luminizer.

100pureconcealer

 

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BLEMISHES: 100% Pure Brightening Concealer Corrector – coloured with healthy yellow fruit pigments including anti-inflammatory turmeric to mask skin imperfections and banish dark circles. You might also want to check out… 100% Pure Flawless Skin Foundation Powder.

EYES: 100% Pure Pretty Naked Palette – Neutral barely-there shades for the eyes and illuminating the face. You might also want to check out… 100% Pure Eyeliner Pencil in Champagne & Chocolate.100pureborw

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EYEBROWS: 100% Pure Eyebrow Powder Gel – Eyebrow powder for every day and night use without smudging or creasing. You might also want to check out… 100% Pure Eyeliner.

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LIPS: 100% Pure Lip Glaze Lipstick – A creamy, semi shiny lipstick made from a base of lip softening avocado and cocoa butters and coloured from antioxidant rich fruit dyes. You might also want to check out… 100% Pure Lip Creamstick in Naked (tip: Line and fill lips before applying one of 7 sheer neutral shades of luk beautifood Lip Nourish lipstick).100puremascara

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LASHES: 100% Pure Maracuja Black Tea Mascara – Vegan mascara enriched with nutrient-rich Maracuja (passionfruit) oil that holds curls, lengthens and separates while creating luscious volume. You might also want to check out… 100% Pure Black Tea Liquid Eyeliner.

Featured image courtesy of Woman In Real Life

 

Got a question about 100% Pure? Leave a comment x

Barely There Makeup

Spring Makeup Tutorial: how to get the healthy naked glow

Presenting your Spring makeup tutorial! Now that the sunshine is peeking out from behind the clouds, it’s time to switch up your old routine with a range of skin loving natural makeup from 100% Pure [pigmented with real fruits and vegetables!]  plus our Lip Nourish Lipstick. Right in time for the fresh-faced season, we’re going to show you how to achieve that perfect naked glow using several simple techniques. Remember, less is more!

THE LOOK THIS SEASON

This Spring, barely-there makeup is more radiant than ever, giving the face dewy freshness and vibrancy. It’s out with matte skin and lips and in with an illuminated base with a touch of natural pigment fortified with super skin foods: think luminescent skin, luscious lips, earthy lids and va-va-voom lashes. The main focus is on healthy, nourished skin and makeup that wakes up. Darker shades are being replaced with a more seasonally appropriate colour palette (think pinks, peaches, and nudes—like our Lip Nourish in Rose Lime and Lip Nourish in Chai Shimmer) and these same soft and pretty hues will let your natural beauty radiate. Here’s what green makeup artist, Carla Jones, had to say about mastering a naked glow in less than 5 minutes with the bare (faced) basics Spring makeup tutorial.

Foundation

FOR YOUR SKIN

STEP ONE: For full coverage that’s not too heavy on the skin, apply 100% Pure Tinter Moisturiser [which is not only moisturising but is packed full of skin loving antioxidants and vitamins!] by starting at the centre of your face and blending outwards. I recommend using a good quality vegan makeup brush, then use your fingers to smudge any brush lines. If you’re pressed for time, fingers can work just as well – just be sure to make sure they’re clean! This super light and nourishing tinted moisturiser gives great buildable coverage and a gorgeous fresh, dewy finish.

TIP: If you’re worried about your makeup sweating off when it’s sunny off, try adding a primer underneath your base. 100% Pure Luminous Face Primer (due back in stock soon!) is a luxurious and illuminating organic formula packed with superfruits that will brighten your complexion while laying down the perfect canvas for makeup application.

STEP TWO: If you have dark circles, pigmentation or spots you want to hide, apply a little 100% Pure Brightening Concealer in White Peach beforehand or simply build the tinted moisturiser a little more in those areas.Your essential for the perfect naked glow

TIP: Courtesy of the strobe trend, skin that looks lit by a pearlised glow from within is definitely trending right now. Get the look by adding 100% Pure Luminous Creme in Starlight along the along the top of the cheekbones, nose bridge and on the cupids bow – so all the places where the sun would naturally hit. This cream highlighter gives natural light-reflecting coverage to let the light shine through, offering an incredible candlelit glow to your facial features.

STEP THREE: To give your face an instant lift , apply a little 100% Pure Cherry Lip and Cheek Stain by smiling in the mirror to find the apples of cheeks and apply it in an upwards motion with one finger, using the other clean fingers to blend. 

TIP: Contouring, or sculpting, adds shadows to enhance bone structure and give the appearance of depth so if you want a bit of a sunkissed glow, swish on some 100% Pure Cocoa Glow Bronzer to the underside of the cheekbones, down the sides of the nose, along your hairline and jawline, and in the depth of the temples.

eyeshadow

FOR YOUR EYES

STEP FOUR: To shape the face, apply the 100% Pure Eyebrow Gel (I love the shade ‘Brunette’) using an angular brush and simply fill in any gaps or blonde patches in your brow hairs – do not colour in the whole eyebrow!

STEP FIVE: Then, using a brush, apply a light layer of  100% Pure Eye shadow in Vanilla Sugar all over the eyelids.

TIP: If you want a do-it-all eyeshadow palette, you can’t look past 100% Pure Fruit Pigmented Pretty Naked Palette which contains universally flattering soft, neutral tones for every day use.

STEP SIX: Apply a subtle line of dark eye shadow ( Cashmere for a greeny/brown eye) to the top corner of the eyelid so you get that definition around the top of the eyes without the dramatic ‘cat eye’ look. Do not apply any eyeshadow/eyeliner to the bottom eyelids as this will make your eyes appear smaller.

TIP: To wake up your eyes and give off the appearance of 8 hours of sleep, apply 100% Pure Bright Eyes Creamy White Liner to the lower waterline to really make your eyes pop.

STEP SEVEN: Apply a coat of 100% Pure Black Tea Pigmented Mascara onto curled lashes to enhance your eyes even further.

Lip Nourish

FOR YOUR LIPS

STEP EIGHT: Finish off your barely-there look with your favourite Lip Nourish Lipstick! Try Tea Rose for a my-lips-but-better appeal, or any of the other universally flattering shades to keep your pout nourished and protected, and looking their kissable best. You can even add a dab of 100% Pure Fruit Pigmented Shimmery Lip Gloss White Peach in the centre of your kissers to make them look plumped up, luscious and bursting with Spring-appropriate ripeness.

TIP: Spritz on a refreshing skin tonic over your breathable makeup to set it all into place, and hydrate your skin endlessly.

STEP NINE: Finish off your look with a pop of chic floral pink on the nails a la 100% Pure 10 Free Nail Polish in 12:51. The toxin-free formula features a subtle, natural and sophisticated finish perfect for your Spring repertoire.

TIP: Don’t forget to thoroughly cleanse your face every night to remove the day’s face.

Lip Nourish

Take it one step further and spring into the season by collecting all seven of our eco-chic, colour fabric wraps that encase our signature seven Lip Nourish shades by clicking here!

Let us know if you’ll be sporting this fresh-faced look this season in the comments!

5 Beauty tips for women over 40 you might have never heard of

I think I can speak for the majority of wonderful over forty beauties when I say, most of us would like to age gracefully and still feel as stunning and as radiant as we were in our youthful hey days as we live out our 40s and cross our 50’s and beyond. Here are 5 beauty tips for women over 40.

I’ve never look at updating or enhancing my appearance as a bad thing! Makeup and a healthy routine makes me feel younger, energised and alive, and I have fun experimenting and changing my routine as I age to ensure my face gets a little tune-up and complements my best assets not to mention enhances my inner beauty. And trust me when I say, it all comes down to finding the right cosmetics, lifestyle and skincare routine that fits your age group.

When the products of your past are no longer working, all you need to do is make a few tweaks to ensure you remain a fresh-faced beauty, and today I’m dishing out all of my 5 best beauty tips for women over 40  that I’ve picked up along the way to help you do just that!

100% Pure Healthy Skin Foundation

RADIANT SKIN

I’ve never been one for caking on makeup (in fact, I love wearing a lick of my Lip Nourish lipstick on its own!) but I do love the look of skin that exudes dewy freshness. Sometimes a bit of cosmetics magic can assist this process.

After the age of 40, skin becomes thinner, making the complexion a bit duller and paler. That’s because as we start to approach menopause, oestrogen levels drop, which makes skin drier, so hydrating liquid formulas are best.

Yellows and golden undertones are the foundation of youth, so foundation formulas which contain warming colours and nourishing ingredients will help lift the complexion and balance out redness and broken capillaries, not to mention add back colour and depth to the face.

A few finishing sweeps of the 100% Pure Healthy Skin Foundation is perfect for achieving a healthy glow. If you notice any shine, a swish of 100% Pure Flawless Skin Foundation Powder Creme on the nose, forehead and cheeks should do the trick, but it’s best to avoid under the eyes and cheeks as powders have a tendency to cake and settle into fine lines especially around these areas. You might also want to apply the stunning 100% Pure

TIP: Blot powder build up or greasy areas with a tissue after foundation application.

100% Pure Brow Powder Gel

BEAUTIFUL BROWS

Full, defined brows make the face appear younger and more youthful. But eyebrows have a tendency to get sparser and can fade over time. Thankfully, a bit of brow powder should fix this. Fill in thin areas and pump up fading colour with the 100% Pure Brow Powder Gel. If you have bald spots in your brows, use a pencil first, then apply powder on top for more coverage.

TIP: Never over-pluck your brow hairs or pluck out the grey hairs (although it is very tempting!), as this can destroy the follicle, which in turn creates a gap where hair will no longer grow.

100% PURE LUMINESCENT POWDER

LUMINOUS CHEEKS

When you were a kid, your cheeks had a permanent rosy glow. Wouldn’t it be wonderful to get that same flush back?

As we age, the cheeks begin to lose their rosiness because blood circulation to the skin becomes less active. Whenever I’m adding any pigment to my skin, I opt for warm, bright tones like peaches and pinks (like the 100% Pure Fruit Pigmented Luminizer – new instore today) which are flattering tones for mature skin.

TIP: Play up your cheekbones by applying blush along the tops of the cheekbones instead of just on the apples of your cheeks. Add a sweep of cream bronzer just underneath to make them stand out.

luk beautifood Tea Rose Lip Nourish

LUSCIOUS LIPS

Ah, youthful lips – my specialty. Sun rays, unhealthy lifestyle habits, along with natural ageing, cause the collagen in lips to break down, which is why they tend to shrink and get dry with age.

My luk beautifood Lip Nourish Lipsticks have been formulated to provide the pout with a kiss of anti-ageing goodness, via the plethora of healthy ingredeints jam-packed with youth-inducing nutrients, omega 3’s, antioxidants and superfoods. Apply each day and night for a plumped-up, nourished, healthy looking set of kissers and never experience dry lips again.

TIP: For younger-looking lips, opt for lighter, sheer shades such as light pinks, brown and corals.

eye palette

PEPPED UP PEEPERS

As you get older, the eyelid skin has a tendency to shrink because the skin above the eyes starts to droop. That’s why it’s important to keep your make up refined and not loud with cream-based formulas and subtle hues. Avoid glitter and shimmery shades and opt for the 100% Pure Natural Fruit Pigmented Eyeshadow or 100% Pure Fruit Pigmented Pretty Naked Palette in neutral colours which will universally complement any eye colour or you might want to opt for the do-it-all 100% Pure

As for fine lines and wrinkles around the eyes? The 100% Pure Brightening Concealer is your star product! It masks imperfections like veins and age spots (which become more obvious as eyelid skin thins) and conceals blue-based dark under eye circles.

TIP: Place concealer on the inner corners of the eyes to counteract darkness and drag it out to the end of the eye where it could settle into laugh lines, making fine lines more pronounced. You might also want to use a good under eye gel or an under eye cream beneath the concealer that will nourish your eyes and get rid of the fine lines and wrinkles while you sleep.

HEALTHY FROM THE INSIDE OUT

I’ve always had a minimalist approach to beauty, because I think the secret to looking naturally healthy and polished, resides in a good diet and weekly exercise. When you’re eating foods that help keep your digestive system in optimal shape and when you keep active, this promotes circulation as well as supple skin and therefore an unrivaled glow. To access the fountain of youth, you don’t have to live at the gym or go on juice cleanses every single day. Go for walks in a nearby park or try some stretches at your desk. Eat plenty of fruit, colourful vegetables and lean meats, and limit dairy, carbs and sugar.

TIP: Don’t forget to aim for seven to eight hours of sleep each night and drink a minimum of 2 litres of water per day. Your body needs this time to rest and recover and requires ample hydration, so you don’t look older than you are.

Black Tea Mascara

LUSTROUS LASHES

Just like brow hair thins and fades, so too can lashes. Thickening, volumising mascara formulas sound good in theory, but on older lashes, which tend to be thinner and lighter, they’re just adding weight. Worst yet, if your mascara is formulated with toxins, this can also cause thinning and lash degeneration. So make sure you’re applying only healthy ingredients to your eye curtains like the 100% Pure 100% Pure Black Tea Ultra Lengthening Mascara. The dark brown shade is most complementing for older peepers as it’s not too bold, yet creates a nice impact around the eyes and conditions the lashes so they remain lustrous, glossy, lifted and strong.

TIP: Start by using an eyelash curler and then apply your mascara. Wiggle the wand at the base and push up as you apply for even more lift.

BE HAPPY

Keeping happy is one of the most important factors to looking beautiful and glowy over the age of 40. Stress, a busy lifestyle and everything else that goes with it can make being perpetually cheerful difficult, but it does make all the difference. Aim to try to have happy and exude positive thoughts even when the going gets tough. It gets reflected in your personality and even your skin! What is more important is that you, no matter at what age you are, should love yourself and your appearance and feel delicious from the inside out!

Image via Shutterstock.com

cindy luken signature

What are your beauty tips for fabulous over forty beauties? Leave a comment x

100% Pure Nail Polish

Spring Clean your Nails with 100% Pure Toxin-Free Nail Polish!

Newsflash: those adorable little nail polish bottles lined up on your basin may be doing you more harm than good. While a coat of fresh lacquer can indeed brighten a mood and complement an outfit, the cold hard truth is that many of these varnishes have a dirty little secret: they’re filled to the brim with chemicals, the same gunk used to make car paint. Yep, a medley of toxic nasties are what you’re dipping your finger and toenails in – gross!100% Pure Nail Polish

Some nail polish brands have nearly 30 chemicals all combined, and you can only imagine the damage this is doing to not only the nail bed but the delicate skin surrounding the nails.

Not only can these harsh chemicals be bad for the environment, but they pose a health risk for you and your loved ones due to the harsh fumes that are easily ingested. They can also make your nails become brittle – and fast! In particular, pregnant women, asthmatics and children should all avoid toxic nail polish and removers.

100% Pure Nail Polish Luk Beautifood

TOP 3 CHEMICALS TO AVOID WHEN SELECTING NAIL POLISH

When reading the back of your polish label, steer clear of the following ingredients:

– Toulene– A solvent typically found in gasoline that is known to cause reproductive harm and dizziness

– Formaldehyde– A known carcinogen found in many nail polishes that can be extremely irritating an trigger allergic reactions. There are strict warnings to avoid inhalation or skin contact.

– Dibutyl phthalate (DBP) -This chemical is banned in Europe and is known to cause reproductive problems and trigger asthma. This has been classified as containing the highest danger level and is known to cause potential organ issues and endocrine disruption.

100% Pure Nail Polish by Luk Beautifood

DON’T EVEN GET US STARTED ON NAIL SALONS!

Although attending your local nail salon may be a special treat, the chemical aroma when you enter one of your selective pampering havens should be a red flag for potential toxicity.

The solution? Bring along your own toxin-free polishes and ask your nail stylist to paint your fingers and/or toes accordingly and don’t forget to ask what ingredients they use in their products if you can. You should especially skip the nail salon when pregnant, and try to avoid using polishes that aren’t 3 or 5 free during this stage.

Gel manicures are just as bad as regular ones, as they coat the nails with multiple methacrylate chemicals that can cause itching, burning, scaling and hives so try to skimp on these (we know it’s hard!).

Nail polish removers are equally problematic and the fumes are especially harmful, so opt for acetone-free, toxin-free and less harsh formulas.

100% Natural Nail Polish

100% PURE HERE TO SAVE THE DAY

Despite there being a huge array of polish woes when it comes to conventional formulas, luckily there exists a range of brands who offer toxic-free, 3-free or 5-free options for lacquer lovers.

100% Pure toxin-free nail polish takes it one step further and are actually a whopping 10-free… there really is light at the end of the fumey tunnel!!

Not only are these natural nail polishes much better for you but they look stunningly beautiful on! The colours are strong and vibrant with a smooth, creamy consistency that glides on and dries quickly to a high long-lasting shine. One of the best parts is that one coat is all you need for a full strength colour.

100% Natural Nail Polish

The ten-free formula does NOT contain any of the common toxins found in other nail polishes, including formaldehyde, toluene, DBP, camphor, formaldehyde resin, xylene, parabens, fragrances or phthalates.

The luxury, eco-minded formulas are cruelty-free, vegan, and made in the USA. There also just so happens to be so many gorgeous colours available right in time for Spring and Summer. Knowing that your product is helping the Earth and your nails is well worth it.

100% Natural Nail Polish

So if you’re just starting to green up your nail polish shelf, why not give these bottles of natural goodness a go and treat your tootsies the healthy and safe way?

We’ve taken it one step further so you can reap the full benefits of clean beauty products by matching your Luk Beautifood Lip Nourish shade with your 100% Pure Polish!

100% Natural Nail Polish and Lip Nourish

TOP/DOWN

ROW 1: Match Chai Shimmer Lip Nourish with 100% Pure 10 Free Creamy Nude Beige Nail Polish in ‘Velouria’

ROW 2: Match Vanilla Chocolate Lip Nourish with 100% Pure 10 Free Delicious Deep Cherry Red Nail Polish in ‘Pie’

ROW 3: Match Rose Lime Lip Nourish with 100% Pure 10 Free Chic French Manicure Nude Nail Polish in ’12:51′

100% Natural Nail Polish and Lip Nourish

TOP/DOWN

ROW 1: Match Nude Cinnamon Lip Nourish with 100% Pure 10 Free Ridge Filler Base

ROW 2: Match Pink Juniper Lip Nourish with 100% Pure 10 Free Nail Polish in ‘Gelato’

ROW 3: Match Tea Rose Lip Nourish with 100% Pure 10 Free Nail Polish in ‘Juice’

Happy painting, natural beauties!

Do you use nail polish? Have you ever looked at toxin-free nail polish options?

100% Pure foundation guide, naural makeup

How To Choose 100% Pure Foundation Online

Discover your perfect shade in your perfect formula of 100% Pure products  to further reveal your natural beauty rather than covering it up. By matching your skin tone, you can create your perfect looking skin while highlighting your best features such as making your eyes pop or your lips luscious…or both!  100% Pure natural foundations  are filled with skin-loving ingredients and can do everything from hiding ‘imperfections’ (pimples, sunspots, dark patches) to evening out and enhancing your skin tone.

Depending on your skin type and the occasion, your foundation base and how you apply it (brush or fingers) and the finish you prefer (matt or dewy, full or sheer coverage) what you choose will vary so we have made sure we have the basics to help you create the perfect base for a flawless, natural glow.

And the icing on the cake is the entire range is pigmented with skin-healthy fruits and vegetables instead of synthetics dyes, not to mention chemical preservative and synthetic fragrance free, cruelty free, vegan and zero petroleum derived ingredients.

Type of Products
1. Healthy Skin Foundation with super fruits

A full coverage natural foundation are for those days or occasions when you want more!  A lot of traditional foundations leave your face looking and feeling caked, heavy and unnatural. But the 100% Pure Healthy Skin Foundation gives you a full coverage that you want whilst looking natural. It is also made with superfruits and antioxidants – yes there is a reason why it’s called the ‘healthy skin foundation’! This richly pigmented creamy formula will also conceal imperfections, but also even out and perfect skin tone without damaging your skin or clogging your pores, leaving you with a flawless, matt finish.

#tip for normal to dry skin moisturise or use a facial oil before applying as it dries quickly.

2. Sheer Water Foundation – with vitamins and antioxidants

Yes you read correctly! A must-have for all seasons when your skin needs a little extra moisture and you want that ‘dewy’ look,  this is the perfect foundation for everyday wear. The 100% Pure Water Foundation gives sheer, natural coverage to blur imperfections and even skin tone whilst giving you lasting hydration. It is quite sheer compared to the tinted moisturiser and foundation, so if you want to hide any imperfections, best to use a concealer underneath or some light powder of the top. It has the most ‘natural skin’ and dewy finish of all.

3. Tinted Moisturiser – with antioxidants

A tinted moisturiser is a great all rounder for anyone and is perfect for just about any occasion. It is almost a combination of the above 2 styles.  100% Pure tinted moisturiser is all natural and will help conceal imperfections and even skin tone without that cakey foundation feel, but is also buildable for when you want little bit of extra coverage.  Coloured with antioxidant rich, fruit and vegetable pigments it will also nourish your skin whilst you wear and give you an even natural glow. It is suitable for all skin types. This product is very popular.

4. Brightening Concealer
The 100% Pure Brightening concealer not only hides dark circles around the eyes but is made with antioxidant rich green tea and raw coffee beans to reduce puffiness and brighten the skin! It can also be used to conceal blemishes and pigmentation. It is made with rosehip oil to nourish delication skin around the eyes and prevent dryness. It is highly pigmented / dense.

5. Flawless Foundation Powder – with ground rice

If you prefer a powder foundation or you have particularly oily skin, the 100% Pure Flawless Skin Foundation Powder is the perfect choice. It is a super lightweight face powder that gives you a beautiful flawless poreless complexion. With oil absorbing rice powders and a talc free base, this powder even out and purifies skin. It can be used alone but works even better over a tinted moisturiser for a matte finish.

It is packed with anti-ageing vitamins: antioxidants, purifying eucalyptus and soothing rose, calendula and camomile petals. The rice powder absorbs oil to keep your face fresh. Use as is or over the top of any of the above for more coverage.

100% Pure foundations

L to R – Coverage Heaviest to lightest:  Brightening Concealer, Healthy Skin Foundation, Tinted Moisturiser, Sheer Water Foundation

How to match foundation – colour selection

When you sample a foundation, the ideal place for shade matching is natural daylight, inside near a window. On clean facial skin, test three foundation shades closest to your skin tone in vertical lines near the jawbone. Blend each shade in and look for the shade that blends the most naturally with your skin.

100% Pure foundation shades
For light SKIN TONES select Creme.

For light medium SKIN TONES select WhitePeach .

For medium SKIN TONES select Peach Bisque.

For tanned SKIN TONES select Golden Peach.

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Top 3 tips for creating the perfect base:

1. On clean skin, apply concealer under eyes and over any spots you wish to cover. Be sure to choose a concealer that is one shade lighter than your skin and blend it well. If you have fine lines, particularly around the eyes, apply the conceal after your foundation to prevent it from creasing.

2. Choose the most suitable foundation for your skin type.  For dry skin, try the tinted moisturiser or healthy skin foundation, and for oily skin, try powder on its own or over the water foundation. If you have particularly dry or dull skin, apply a dry oil or beauty balm first to achieve a more dewy, fresh finish.

3. The best way to apply any foundation is with a clean, vegan foundation brush, starting from the middle of your face and buffing the foundation outwards and blend past your jaw line.  To make sure your foundation isn’t patchy or cakey, apply it in the brightest area of your room near natural light.

To purchase 100% Pure foundation, visit Nourished Life.

dividers R1-luk left grey

Learn how to create the perfect base for a natural glow with this post.

Beautiful skin starts within by eating clean, healthy foods. Have a look in our beauty foods  glossary  on what to eat for clear, toned and radiant skin.  Or read these posts

Top Foods for Healthy Glowing Skin. Click Here

How to be barefaced and beautiful.  Click Here

Skin Detox – Click Here

Or try one of our super quick, easy and tasty natural beauty recipes!  Like our anti-inflammatory super skin milk, alkalising go + glow smoothie or antioxidant rich pomegranate salad.

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How to be Barefaced and Beautiful

As you know, at Luk Beautifood we’re about enhancing your natural beauty not just through what you put on your skin but what you feed your body and how ‘well’ you live your life, so this month we focusing on being BAREFACED and BEAUTIFUL….. and LOVING it!

It’s about nurturing your skin from the inside to get that healthy glow, rocking the natural look and learning to love the skin you’re in.

Lets start from the inside;

CLEAN FOOD

Food can do more for our natural beauty than any expensive creams, serums or potions will ever do. When eaten and applied, you are giving your skin the recipe to look its best. And when your skin looks its best, you feel your best and you don’t feel the need to completely hide it behind thick makeup!

The active nutrients in foods, from Vitamin A, C and E to minerals like iron and zinc are powerful anti-oxidants that neutralize free radicals that form in your skin due to the stresses of poor diet, toxins, smoking and exposure to the sun. Your body needs these nutrients (as well as enzymes, proteins, carbs, fat) to work at its optimum and give you healthy skin, strong nails and a lustrous hair.

Learn about the Top Foods for Healthy Glowing Skin here. 

NOURISHED LIFE

Not only is eating the right foods essential for your skin’s health, they give you the energy to live the life you love, because when you’re living the life you love, happiness oozes from your smile, your skin glows and you feel beautiful.

Why? Because you’re not stressed. Stress is extremely detrimental to how beautiful you look and feel. Over exposing yourself to environmental or emotional stresses results in a short supply of essential nutrients to what you body thinks are ‘unessential’ processes like the growth of hair, skin and nails which in turn leads to premature ageing, dull skin, dry hair etc.

Dr.Libby Weaver goes into depth about how stress affects your appearance in our interview with her, which you can read here.  

NATURAL BEAUTY

It’s not just food and lifestyle that affect our skin’s health, it is what we put on it. People are now realising that our skin absorbs what we put on it, in fact 60% is absorbed into the bloodstream within 26 seconds of applying*. Most mainstream cosmetics and skin care products contain numerous toxins, preservatives, thickeners, and artificial colours and synthetic fragrances that are not only harmful to your body but they are not doing any favours for your skin. Mineral oil for example, yes it is effective in moisturising, but it also suffocates the skin, not allowing it to go through its natural cell rejuvenation process. Look after your skin with natural makeup and skincare that is going to nourish and subtly enhance your features without harming your skin, body or the environment.  Our range of 100% Pure, all natural makeup is perfect to help you create that gorgeous barely-there look.

So luk lovelies, eat your beauty foods, live the life you love, enhance your natural beauty with pure, subtle makeup and LOVE the skin you’re in!

Natural beauty

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