We believe that what you put on your skin should be as nutritious and safe as what you eat, because cosmetics are absorbed into your body. What goes on, goes in.
Luk Beautifood is built on harnessing nutrient-active ingredients from food to enhance natural beauty. Antioxidants, anti-inflammatories, essential fatty acids and vitamins in food are essential for skin health and work beautifully in our lip products to smooth, calm and condition.
There’s no reason to use outdated chemical cosmetics with health-harming ingredients when safe, nourishing formulations created from food can do the job. The beauty industry is not as strictly regulated as the food industry, meaning many cosmetic companies get away with using cheap plastic and synthetic ingredients that are known endocrine (hormone) disruptors and carcinogens.
Given that the average woman eats 400 lipsticks over a lifetime, creating natural lip products that heal rather than harm is our number one priority. Intense hydration and highlighting colour can come straight from nature - there’s no need for a stopover in a laboratory to load up with chemicals.
The Luk Beautifood difference? We adhere to food, not cosmetic, standards. The result is a purer, healthier product for you.