AAA Hydra-Soft Complex

Our proprietary formulated AAA Hydra-Soft Complex™ is a formulation of nutrient-active ingredients that improves the health of your lips. It forms the base of our signature Lip Nourish™ product and the three ‘As’ stand for antioxidants, anti-inflammatories and essential fatty acids - all 100% natural and sourced from food.

Antioxidants prevent free radicals from damaging cells and making you appear older. They’re like busy little worker bees rejuvenating a hive to make it look as good as new. But not all antioxidants are created equal - the naturally occurring ones in food are far superior to synthetic supplements. That’s why the antioxidants in Lip Nourish™ don’t come from a laboratory - we source them from avocado oil, sesame oil, castor seed oil and carotenoids (pigments in plants).

Anti-inflammatories reduce unnecessary flare-ups in our bodies that happen when our immune system isn’t working properly. They’re useful for healing skin that’s dry or red and once again, the best ones are found naturally in food. Lip Nourish™ gets them from cocoa seed butter, avocado and sesame oil - which is particularly rich in copper and zinc, two substances that are clinically proven to reduce inflammation.

Essential Fatty Acids (EFAs) are the building blocks of healthy cell membranes - and they do extraordinary things for skin. Referred to as omega-3s, omega-6s and omega-9s, they create a natural oil barrier that keeps skin plump and hydrated while protecting our bodies from toxins. Lip Nourish™ sources them from cocoa seed, avocado and sesame oil.

The result of all this careful combining of powerful natural ingredients? Full, healthy, glowing lips for you. That’s the Triple A Hydra-Soft Complex™ promise.