Discover your perfect shade in your perfect formula of 100% Pure products to further reveal your natural beauty rather than covering it up. By matching your skin tone, you can create your perfect looking skin while highlighting your best features such as making your eyes pop or your lips luscious…or both! 100% Pure natural foundations are filled with skin-loving ingredients and can do everything from hiding ‘imperfections’ (pimples, sunspots, dark patches) to evening out and enhancing your skin tone.
Depending on your skin type and the occasion, your foundation base and how you apply it (brush or fingers) and the finish you prefer (matt or dewy, full or sheer coverage) what you choose will vary so we have made sure we have the basics to help you create the perfect base for a flawless, natural glow.
And the icing on the cake is the entire range is pigmented with skin-healthy fruits and vegetables instead of synthetics dyes, not to mention chemical preservative and synthetic fragrance free, cruelty free, vegan and zero petroleum derived ingredients.
Type of Products
1. Healthy Skin Foundation with super fruits
A full coverage natural foundation are for those days or occasions when you want more! A lot of traditional foundations leave your face looking and feeling caked, heavy and unnatural. But the 100% Pure Healthy Skin Foundation gives you a full coverage that you want whilst looking natural. It is also made with superfruits and antioxidants – yes there is a reason why it’s called the ‘healthy skin foundation’! This richly pigmented creamy formula will also conceal imperfections, but also even out and perfect skin tone without damaging your skin or clogging your pores, leaving you with a flawless, matt finish.
#tip for normal to dry skin moisturise or use a facial oil before applying as it dries quickly.
2. Sheer Water Foundation – with vitamins and antioxidants
Yes you read correctly! A must-have for all seasons when your skin needs a little extra moisture and you want that ‘dewy’ look, this is the perfect foundation for everyday wear. The 100% Pure Water Foundation gives sheer, natural coverage to blur imperfections and even skin tone whilst giving you lasting hydration. It is quite sheer compared to the tinted moisturiser and foundation, so if you want to hide any imperfections, best to use a concealer underneath or some light powder of the top. It has the most ‘natural skin’ and dewy finish of all.
3. Tinted Moisturiser - with antioxidants
A tinted moisturiser is a great all rounder for anyone and is perfect for just about any occasion. It is almost a combination of the above 2 styles. 100% Pure tinted moisturiser is all natural and will help conceal imperfections and even skin tone without that cakey foundation feel, but is also buildable for when you want little bit of extra coverage. Coloured with antioxidant rich, fruit and vegetable pigments it will also nourish your skin whilst you wear and give you an even natural glow. It is suitable for all skin types. This product is very popular.
4. Brightening Concealer
The 100% Pure Brightening concealer not only hides dark circles around the eyes but is made with antioxidant rich green tea and raw coffee beans to reduce puffiness and brighten the skin! It can also be used to conceal blemishes and pigmentation. It is made with rosehip oil to nourish delication skin around the eyes and prevent dryness. It is highly pigmented / dense.
5. Flawless Foundation Powder – with ground rice
If you prefer a powder foundation or you have particularly oily skin, the 100% Pure Flawless Skin Foundation Powder is the perfect choice. It is a super lightweight face powder that gives you a beautiful flawless poreless complexion. With oil absorbing rice powders and a talc free base, this powder even out and purifies skin. It can be used alone but works even better over a tinted moisturiser for a matte finish.
It is packed with anti-ageing vitamins: antioxidants, purifying eucalyptus and soothing rose, calendula and camomile petals. The rice powder absorbs oil to keep your face fresh. Use as is or over the top of any of the above for more coverage.
How to match foundation – colour selection
When you sample a foundation, the ideal place for shade matching is natural daylight, inside near a window. On clean facial skin, test three foundation shades closest to your skin tone in vertical lines near the jawbone. Blend each shade in and look for the shade that blends the most naturally with your skin.
For light SKIN TONES select Creme.
For light medium SKIN TONES select WhitePeach .
For medium SKIN TONES select Peach Bisque.
For tanned SKIN TONES select Golden Peach.
Top 3 tips for creating the perfect base:
1. On clean skin, apply concealer under eyes and over any spots you wish to cover. Be sure to choose a concealer that is one shade lighter than your skin and blend it well. If you have fine lines, particularly around the eyes, apply the conceal after your foundation to prevent it from creasing.
2. Choose the most suitable foundation for your skin type. For dry skin, try the tinted moisturiser or healthy skin foundation, and for oily skin, try powder on its own or over the water foundation. If you have particularly dry or dull skin, apply a dry oil or beauty balm first to achieve a more dewy, fresh finish.
3. The best way to apply any foundation is with a clean, vegan foundation brush, starting from the middle of your face and buffing the foundation outwards and blend past your jaw line. To make sure your foundation isn’t patchy or cakey, apply it in the brightest area of your room near natural light.
To purchase 100% Pure foundation, visit Nourished Life.
Learn how to create the perfect base for a natural glow with this post.
Beautiful skin starts within by eating clean, healthy foods. Have a look in our beauty foods glossary on what to eat for clear, toned and radiant skin. Or read these posts
Top Foods for Healthy Glowing Skin. Click Here
How to be barefaced and beautiful. Click Here
Skin Detox – Click Here
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