Meet low tox beauty LEGEND and close friend of lük beautifood – Irene Falcone of www.nourishedlife.com.au. Irene’s enthusiasm, ruthless determination and passion for toxic free living has made her online shop and blog the number one place for organic and natural beauty and healthy home products.
After leaving her job in marketing, Irene came to the realisation of what was really in our home and beauty products and the damaging effects they have on our bodies. Now, it’s her mission to provide Australia with 100% safe, clean products.
Between taking care of her gorgeous kids, running the shop, researching and writing for the blog, Irene takes some time to chat to us about business, natural beauty, food and reaching her dreams.
IRENE’S GORGEOUS BUSINESS
Irene, tell us about your life and career before ‘Nourished Life’ and why the change of direction?
Before Nourished Life I was marketing big brand beauty products, I was unknowingly smothering myself with a cocktail of toxic chemicals everyday. Then as Advertising Manager for Universal Studio I was putting in really long hours at the office and attending functions every other night. As a mum of 2 young children, any time I had left was spent looking after them rather than myself. Eventually I was so fatigued I couldn’t walk the flight of stairs to my office. It was that moment I decided to take control of my life and pay attention to what I was putting in and on my body.
How did ‘Nourished Life’ begin and how has it evolved since 2010?
That evening, after the “stair awakening† I did something I’d never done before – I looked at the label on the back of my beauty products to understand what I was actually using, from there I moved to my pantry and laundry. By the end of that night I had thrown away every product in my entire house!
With an empty house, I needed to replace everything with safer toxin-free alternatives. Nourished Life was a simple blog I started to share my story and reviews on the best natural alternatives I could find. The Nourished Life Blog gained a lot of momentum really fast with many other women also wanting to use safer, products in their lives.
The task of finding safe, natural products was very overwhelming, there was nowhere to go where we could just replace everything in our homes and feel confident they were completely natural and safe. So I decided to set up my own shop based around this need!
What is your business philosophy?
I believe that anything the mind can dream, we can achieve. I believe building a business is as much about the creative energy and focus we put into our vision as the physical work we do.
What is a typical work day for you? How do you juggle a family, a business and keep that life balance?
I’m still trying to achieve the balance I want, but my goals are to wake up earlier, fit in some Yoga, skip to the office after the school drop off and get through my to-do-list before pick up time! Then spend the evening nourishing the family. I’m not there yet… but I believe I can do it so I will.
For others out there wanting to start their own business, what is your advice?
Find your passion and focus on that, when you do what you love, you can’t go wrong!
What is your daily ‘beauty regime’ ?
These days my beauty regime is really simple, I use a basic organic cleanser, toner, day cream, eye cream and tinted moisturiser with natural sunscreen . Then at night a concentrated Rosehip oil!
What is your best kept beauty secret?
What is your favourite product from ‘Nourished Life’ and why?
This changes every day as I discover new toxin-free goodies for the store. At the moment it’s the Eco Tan organic deodorant. It’s hot outside and I’m racing around a lot and IT WORKS! If all women knew this existed, every mainstream deodorant brand would go out of business.
Tell us about the difference using natural, toxin free products have on your skin and body?
Energy!!!! I have energy to bounce out of bed every day, and physically my skin has gone from dull to glowing. The dark circles under my eyes have brightened, my hair has gone from straw-like to shiny and the biggest difference is the disappearing of cellulite that I believe is due to having less toxins in my body!
What are your top tips for those wanting to detox their beauty kit and home?
My best tip is to simply replace each item as you need it. For example, once your old mascara runs out, simply replace it with an organic one and before you know it your entire home will be transformed!
‘Nourished Life’ makes it so easy for anyone in Australia to have access to safe, toxin free products- what products would you recommend for the busy mums who want to look and feel gorgeous the natural way?
The best thing is for busy mums to send me a quick email with their skin type and the products they currently use. I then send back a simple list of beautiful replacements options together with some samples so they can get started.
How do you fuel your body to ensure you have the energy you need to keep you going throughout the day?
I avoid as much sugar & gluten as possible and replace those foods with greens and healthy fats instead.
Describe your day on a plate for us:
Breakfast – Organic espresso with a big teaspoon of organic coconut oil, smoothie with coconut water and as many superfoods I can find!
Lunch – Massive salad with organic corn chips.
Dinner – Stir Fry vegies or home made fried rice.
Dessert – frozen berries.
What are your top three ‘can’t’ live without’ ingredients when you cook and why?
Coconut oil (you can cook anything in it and it keeps us energies all day), Sea Salt (brings out the flavour in everything without the need to add any sauces), Passion (every meal taste better when love and passion is added)
How do you live the life you love every day?
Everyday I feel so incredibly grateful for being able to work full time on Nourished Life and not be back in the 9-5 grind of corporate life.
What is the best advice you have ever been given and how do you live it?
Follow your gut and not your head. Every day I have to make decisions and choices about the next steps in my business. My head and my gut are always at war so I have had to learn to trust my gut instinct.
What is your personal Monday morning mantra?
I can change the world one day at a time.
What’s next for ‘Nourished Life’?
In 2014 I’m focusing on the health and fitness side of living a nourished life. This combined with the Beauty & Lifestyle focus I had this year should really round out the business to cover all areas of living a Nourished Life.
Want to meet Irene and learn more about natural beauty products? Come to Irene & Cindy’s ‘Detox your Beauty Kit’ class in February. Click here for details.