100% Pure Fruit Pigmented Cosmetics: Behind the brand

There’s no doubt 100% Pure has taken the green beauty world by storm. You may have heard the buzz about this brand from makeup artists, natural cosmetic lovers or green beauty websites, or perhaps you’re beginning the transition to an all-natural makeup routine and want to find out more. That’s why today I thought I’d give you a bit of background information about 100% Pure, and also walk you through some of the star products from the range.


100% Pure is free of any harmful toxins that are common in other cosmetics – because our skin absorbs what we put on it – it offers a range of fruit pigmented, high quality cosmetics that blend skin-healing food grade ingredients together with essential vitamins, nutrients and antioxidants for skin that positively glows and a makeup look that enhances your natural beauty.

The company not only creates healthy products for our body but also for the environment. Their American corporate offices are run by 100% solar energy,the company is 100% electric and their pure, biodegradable formulas are packaged with post consumer recycled plastic, glass, soda cans, paper and printed with biodegradable non toxic vegetable ink. Pretty impressive, right? They also just so happen to loves animals as much as we do and are completely cruelty free and charitable towards animal welfare.

From eco-friendly, organic & safe mascaras to tinted moisturisers, lipsticks and everything in between not to mention an impressive, transparent company ethos, this is pretty much a beauty brand you want to get behind.


One thing that stood out for me when I first discovered 100% Pure is that their products were formulated from fruit pigments in place of artificial colouring. For example, they use fruits and foods like blueberries, blackberries, dark chocolate, and black tea to create shades like blue, purple, brown, and black, respectively. The best part? They smell really darn good!

Since 100% Pure products do not contain any synthetic chemicals, parabens, sulfates or harsh detergents, artificial fragrances or colours, phthalates, the products are even safe for kids to use!


What they’re formulated WITH:

– Antioxidants which protect us by fighting off the damaging free radicals.

– Natural preservatives and anti-bacterial herbs to stabilise active ingredients from oxidising. Their 100% natural preservative system uses Japanese Honeysuckle, Thyme, Oregano, Goldenseal, Rosemary, Lavender and a high concentration of vitamins and antioxidants, to preserve all products.

– Fruit and vegetable pigments meaning you get to apply all the healthy fruit antioxidants and fruit vitamins directly onto your skin and reap the benefits.



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What they’re formulated WITHOUT:

– NO perfumes and fragrances which are synthetic chemicals that do not have any medicinal or aroma therapeutic value. 100% Pure products smell delicious because what you smell is real. The wonderful aromas in 100% Pure products are from real fruits, pure essential oils, and pure absolutes. You will never find anything artificial.

– NO thickeners and emulsifiers which are considered to be cheap fillers. 100% Pure products are never diluted with water, alcohol, or any other baddies and are instead totally concentrated and perform at optimal level.

– NO harsh chemicals or toxins. This is pretty self-explanatory. No matter how hard the beauty business proclaims innocence, the undeniable truth is that many of the ingredients in makeup and skin care are toxic to our bodies and are known to disrupt the hormone system, and can be a factor in reproductive diseases and breast cancer. You’ll never find any of these harsh toxins in 100% Pureproducts. Every beneficial enzyme, vitamin and antioxidant remains intact in these luscious, healthy formulas because they do not undergo the usual procedure when it comes to producing cosmetics (e.g. saponified, clarified, deodorised, fractionated and heated to high temperatures).



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Because I actually formulate my own natural lipstick, I’m pretty well-versed on what works and what doesn’t live up to its promises. I can safely say for me personally – and on behalf of my happy customers – that 100% Pure isn’t just hearsay. It’s the real deal!

With just a few products from the 100% Pure range you can achieve radiant beauty that normally comes from eating organic food and living a nourished life.

Because 100% Pure does not contain harsh detergents, chemical preservatives, artificial fragrances that can irritate the skin, they are also perfect for sensitive skin and ideal for busy mums, young active girls and those of us that don’t want spend more than few minutes each morning applying makeup.



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While making the choice to ditch harsh chemicals from your beauty routine is great, it can be a rough transition if you’re not sure what you’re getting into. Many people wind up getting frustrated with green products, claiming they don’t work as well as chemical ones, and ultimately just give up on them. Because I consider a natural beauty shift like this to be such a worthwhile endeavour and because I am adamant that each carefully curated product from the 100% Pure range DOES work, I have laid out 6 core products that I know you’ll love and adore:


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FACE: 100% Pure Healthy Skin Foundation – full coverage & absolutely nourishing! Provides perfect coverage without looking or feeling heavy. You might also want to check out… Sheer water Foundation & Tinted Moisturiser for a soft dewy complexion.

CHEEKS: 100% Pure Cherry Lip & Cheek Stain – ‘Stains’ your skin for a gorgeous, ‘just pinched’ healthy natural glow. You might also want to check out… 100% Pure Fruit Pigmented Luminizer.



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BLEMISHES: 100% Pure Brightening Concealer Corrector – coloured with healthy yellow fruit pigments including anti-inflammatory turmeric to mask skin imperfections and banish dark circles. You might also want to check out… 100% Pure Flawless Skin Foundation Powder.

EYES: 100% Pure Pretty Naked Palette – Neutral barely-there shades for the eyes and illuminating the face. You might also want to check out… 100% Pure Eyeliner Pencil in Champagne & Chocolate.100pureborw

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EYEBROWS: 100% Pure Eyebrow Powder Gel – Eyebrow powder for every day and night use without smudging or creasing. You might also want to check out… 100% Pure Eyeliner.



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LIPS: 100% Pure Lip Glaze Lipstick – A creamy, semi shiny lipstick made from a base of lip softening avocado and cocoa butters and coloured from antioxidant rich fruit dyes. You might also want to check out… 100% Pure Lip Creamstick in Naked (tip: Line and fill lips before applying one of 7 sheer neutral shades of luk beautifood Lip Nourish lipstick).100puremascara

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LASHES: 100% Pure Maracuja Black Tea Mascara – Vegan mascara enriched with nutrient-rich Maracuja (passionfruit) oil that holds curls, lengthens and separates while creating luscious volume. You might also want to check out… 100% Pure Black Tea Liquid Eyeliner.

Featured image courtesy of Woman In Real Life


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