100% Pure Cosmetics ~ 100% natural fruit pigmented makeup

100 Percent Pure

To make it easier for you to shop 100% natural makeup and not just our delicious natural lipsticks, we research and recommend other makeup that we love and think you will too.

One of these products is 100% Pure Fruit Pigmented Makeup from America.

If you look after your body by eating healthy food and using organic skincare products why not apply the same philosophy to your makeup? I have hand selected a gorgeous collection of barely-there, nudes and naturals for you to create a healthy naked glow: that enviable effortless look we all crave.

With just a few products you can achieve radiant beauty that normally comes from eating organic food and living a nourished life.

Ideal for busy mums, young active girls and those of us that don’t want spend more than few minutes each morning applying makeup, there is something for everyone in this exciting all-natural range.

100 per cent pure


Truly 100% Pure is health food for your skin! There are absolutely no synthetic chemicals, artificial fragrances or colours, no chemical preservatives, or toxins and the products are gluten free and suitable for vegetarians, some products are vegan too! It is one of the only makeup brands in the world coloured 100% from the antioxidant rich pigments of fruits and vegetables.

As much as 60% of topical skin-care products are absorbed through the skin and into the bloodstream,” says Dr. Nancy Lonsdorf.  “They should be consumed with the same prudence that we use to choose our breakfast cereal.” With this in mind, you can be at peace knowing that the 100% Pure products you are applying are 100% safe and 100% perfect for sensitive skin types.


100% natural, the range is packed full of antioxidant and nutrient rich foods – if you look after your body by eating healthy food and using organic skincare products why not apply the same philosophy to your makeup? These foods contain key nutrients to feed your skin and to keep it healthy, clear, hydrated, and wrinkle-free because as we know, the health of your skin cells is directly influenced by what nutrients are available to them

Check out 8 top skin foods for summer

Or why not whip up this delicious skin-loving GREEN SMOOTHIE

Eat these foods for Glowing, Healthy Skin

Take it one step further by studying our Skinfood Nutrient Table in depth

100% pure nail polish


Not only are the 100% Pure 10-free, natural nail polishes much better for your health than most conventional brands but they look stunningly beautiful on! The colours are strong and vibrant with a smooth, creamy consistency that glides on and dries quickly to a high long-lasting shine. One of the best parts is that one coat is all you need for a full strength colour.

100% pure lip gloss


Kate Hudson, Jessica Alba, Eva Mendez, Madonna and Jennifer Aniston are just some of the international celebrities who swear by the 100% Fruit Pigmented range and it’s easy to see why this forward-thinking brand is such a worldwide sensation.

The pure range of colour cosmetics is particularly famous for their Black Tea Mascara (being a global best seller). Here’s what one of our darling customers Maggie Ball had to say about this wunderprod:

“I love this mascara. It’s so beautifully packaged, and goes on like a dream – no clumping at all. The end result is very natural – thickens and darkens my lashes without looking over-done or fake. The mascara lasts and lasts and doesn’t rub off, and washes off with a little cleanser at the end of the day. Best of all it’s not the slightest bit irritating for my sensitive eyes – no rubbing or itching like most other mascaras for me. I don’t think I’ll ever use anything else!”

100% pure mascara

Because 100% Pure cosmetics do not contain chemical preservatives, synthetic dyes or artificial fragrances that can irritate the skin, they are perfect for sensitive skin!

Rather than using chemical preservatives, 100% Pure cosmetics use natural preservatives such as anti-bacterial herbs, this and other unique proprietary technologies distinguish the company from competitors. They stabilise active ingredients from oxidising using Japanese Honeysuckle, Thyme, Oregano, Goldenseal, Rosemary, Lavender and a high concentration of vitamins and antioxidants to naturally preserve all products.

If you’re wondering how to achieve the perfect naked face using 100% Pure essentials, then this tutorial will act as the perfect guide.

makeup bag


Here’s what we recommend from this exciting collection – remember each product is made from 100% natural, vegan and/or organic ingredients and is lead-free and gluten-free. Huzzah!.

Face: 1 luminous face primer and 1 luminous creme highlighter, 2 tinted moisturising blemish balms to blur spots and lines – one for light & one for medium complexions. 4 Healthy Skin Foundations – full coverage. 4 Sheer water Foundations for a soft dewy complexion. 4 Flawless Skin Foundation Powder Cremes for different skin tones and 3 brightening concealers.

Lips - the perfect Naked Lip Creme (chubby) Pencil to line and fill lips before applying one of 7 sheer neutral shades of luk beautifood lipstick, luscious fruit pigmented Lip Glaze Lipsticks and 4 juicy lip glosses.

Eyes – the bare essentials! A Black Tea Mascara and Maracuja Oil Mascara and Black Tea liquid eyeliner + 6 ultra soft neutral eye shadows and the classic smokey eye grey. 2 Eyeliners in Black & Dark Cacao Brown and an eye brightening white pencil. 1 Chubby Chocolate & Champagne Eye Pencil + Pearl Stick Eyeliner in Periwinkle & a stunning Pretty Naked Palette featuring shades for the eyes and face. To top this all off we also have the stunning eyebrow powder gels in different shades to suit different hair colours.

Cheeks – Cherry Cheek & Lip Stain for beautiful pink, natural looking flushed look + fruit pigmented luminzer for a radiant glow & a summery Cocoa Glow Bronzer. Not to mention 2 gorgeous, luminous, satin-finish blushes in Raspberry and Chiffon.

Nails – 10-free nail polish for an understated healthy look + base & top coat.

You can purchase 100% natural lipstick from our shop.