• About 100% Pure Luk Beautifood


100% Pure is a healthy and natural line of nourishing makeup made with the highest quality ingredients. Free of any harmful toxins that are common in other cosmetics, it offers a range of fruit pigmented, high quality cosmetics that blend skin-healing food grade ingredients together with essential vitamins, nutrients and antioxidants for skin that positively glows and a makeup look that enhances your natural beauty. It matters because what we put on our skin goes in.

We absolutely love their 100% Pure Black Tea Ultra Lengthening Mascara with its gentle smudge resistant formula, this mascara is ideal for everyone, including those who wear contacts or have sensitive eyes. It’s non gluggy so separates and lengthens your lashes easily and holds a curl!


We understand how you need and desire eye and lip products that are as pure as possible and that create a solid foundation for anti-ageing, long-term beauty and living toxin-free…without compromising your health and wellbeing.

With just a few products from the 100% Pure  range you can achieve radiant beauty that feeds your inner confidence and gives you that super attractive ‘sparkle’. A fresh faced look comes from living a full and nourished life.


One thing that stood out for me when I first discovered 100% Pure, was that their products were formulated from fruit pigments in place of synthetic dyes. For example, they use fruits and foods like blueberries, blackberries, dark chocolate, and black tea to create shades like blue, purple, brown, and black, respectively. The best part? Their aroma is just like real food – try the dark chocolate mascara!

Since 100% Pure products do not contain any synthetic chemicals, parabens, artificial fragrances or synthetic dyes or phthalates the products are even safe for children to use.


100% Pure (100 hundred percent Pure) uses:

– Antioxidants rich food which protect skin by fighting off the damaging free radicals that cause wrinkles and skin to sag.

– Natural preservatives and anti-bacterial herbs to stabilise active ingredients from oxidising. Their 100% natural preservative system uses Japanese Honeysuckle, Thyme, Oregano, Goldenseal, Rosemary, Lavender and a high concentration of vitamins and antioxidants stop mould, bacteria and the oils from oxidising.

– Fruit and vegetable pigments, no synthetic dyes, no lakes and no heavy metals meaning you get to apply all the healthy fruit antioxidants and fruit vitamins directly onto your skin and reap the benefits.

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